SUPERNATURAL

Supernatural SS19 Underwear Preview

Retail Buyers Guide:  Underwear SS19

Brand: Supernatural
Interviewee: Adrian Rief – Head of marketing

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MARKET

What are the current big trends with boardsport underwear retailers need for 2019?
Funky prints and colours

How are you segmenting your underwear collection?
Three different strengths 140 grams 175 grams and 230 grams

MARKETING & STYLES

What are your main stories in terms of styles and materials for 2019?
We always have an underwear set in an allover print as well as many colours

What are the main cuts and constructions right now?
We didn’t change anything in our underwear except colours and prints

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What are your talking points with POS? Anything special you’re doing to sell help retailers sell/present your product (packaging/displays)?
New packaging and furniture available for our customers

TECH / ECO

What are the main features customers demand from boardsports underwear?
Should have function at an affordable price

Which technical features are you the most proud of?
Our special fibre consisting of 50% merino wool and 50% synthetic fibre.

BEST SELLERS

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
¾ Tight
V-neck shirt
Long sleeve

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Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Magazine

ISSUE 106-1
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