Dakine SS20 Backpacks Preview

Dakine SS20 Backpacks Preview

Retail Buyers Guide:  Backpacks SS20

Brand: Dakine
Interviewee: Flavien Foucher, Marketing

Dakine SS20 Backpacks Preview

What are your main price points for next season?
€65- €280

What general trends are you noticing?
Waterproof closures, premium fabrics, surf specific features

Any exciting collaborations/ stories/ themes for SS20?
The entire Spring 20 Surf Pack line has been redesigned and restructured to hit more surfers needs. From the grom who is grinding at the beach all day, to the traveling surfer who needs to be prepared for all conditions.

What makes this product category important to your brand?
Surf is the first sport that Dakine was involved in. So anything with regard to surf, the brand takes very seriously as it is our DNA. We strive to offer the best quality and purpose-built design in all of our Surf packs. We are held to the highest standard in the Surf market for everything from leashes to traction to boardbags to surf packs.

Dakine SS20 Backpacks Preview

Which technical features are you the proudest of?
The introduction of fully waterproof zippers built into Packs purposely built for Surfers. We aren’t a cooler company or a water bottle brand making packs. We are a surf brand that makes the best products for surfers.

What are you doing with materials, colours and textures?
We will be expanding the colourway offering to meet the needs of nearly every surfer. Tropical climates want lighter coolers to keep the bag from getting too hot. Cold water climates usually gravitate to darker colours. We will cover all the bases. We are also continuing on with our long-standing partnership with Cordura®, as we feel the materials we use with them are the best possible options for covering durability, stitchless seam capability and general aesthetics.


Please name and describe your 3 highlight pieces.
Cyclone HydroSeal 36L. Brand new bag that will cover the needs of the hardest core surfers on the planet. Surf Specific design and features.

Mission Surf DLX 32L. The Daily Driver. This will cover the needs of the travel surfer and the Daily surf commuter. Wet/Dry separation, surf organization and franchised Mission design.

Cyclone II 36L. The most imitated surf pack in the world. The pack that every surfer knows.

Dakine SS20 Backpacks Preview


Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
Send this to a friend