CHPO SS20 Watches

CHPO SS20 Watches

Retail Buyers Guide:  Watches SS20

Brand: CHPO Brand
Interviewee:  Johanna Åkerström, Marketing Coordinator

CHPO SS20 Watches

What are your main price points for next season?
Our price range goes from 55 to 110 euro.

How are you segmenting your watches collection?
The SS20 watch collection includes 4 watches made out of 316L Brushed stainless steel, hardened mineral glass and waterproof up to 10 ATM. Suitable for surfing and other water sports. Segments in the watch collection are waterproof and non-waterproof. Vegan leather or stainless steel.

CHPO SS20 Watches

What general trends are you noticing?
The watches in our SS20 collection comes with a strap made from either stainless steel or vegan leather. We are now PETA-Approved and we think that vegan leather is the way forward!

What is your collection theme and which stories are you telling to get customers stoked on boardsports watches?
The SS20 lookbook was shot in Long Beach, California, together with our team skaters Vanessa Torres, Don “Nuge” Nguyen, Fernando Bramsmark and Samantha Narvaez. Presenting both the collection and great places to visit in Long Beach.

What are the main features boardsports customers demand from a boardsports watch?
Great looks, great quality and great social values at prices anyone can afford.

Which technical features are you the most proud of?
Our watches made out of 316L Brushed stainless steel, hardened mineral glass and waterproof up to 10 ATM. This is our premium styles.

CHPO SS20 Watches

What are you doing with materials, colours and textures?
We’re exchanging the leather straps into vegan leather. The quality has improved a lot and it’s now hard to tell the difference between real vs. vegan leather. And the real bonus is that it’s not made from the skins of dead animals. 

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Nando Motör, Black dial with golden details. Black metal mesh wristband.

Harold Betong, Betong dial. Black vegan leather strap.

Khorshid Rose Gold, White dial, rose gold case and details. Brown vegan leather strap.

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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