SeventyOne Percent 2021 Sun Cream Preview

SeventyOne Percent 2021 Sun Cream Preview

Retail Buyers Guide:  Sun Cream 2021 Retail Buyer’s Guide
Brand:  SeventyOne Percent
Interviewee: Raphael Vannier - Co Founder and CMO

How does your sun cream directly appeal to those who partake in action sports?
SeventyOne Percent is born from our passion for surfing and the Ocean 11 years ago.
We wanted to create a clean and resistant sun protection brand that responds to water lovers specific needs and values regarding our playground.
70% of the earth is covered by water, 70% of our body is water and we give back 1% for the planet.


  • What materials are you using? Any innovations to talk about?
    We are proud to present 2 innovations this year: we have found a way to get 100% mineral filters formulas (with no nanoparticles ) that are invisible ! No white shimmer anymore.
    Our approach is based on :
    – Clean Beauty ingredients : recognised as good for the skin and the planet and no nasties formulation policy
    – Water resistance : by formulating our product without water, itโ€™s a technical and pragmatic way to answer the action sports needs and to avoid sunscreen dilution in the ocean.
    – Sustainable Packaging sourcing: made from 55% of PCR (product recycled plastic) and we reduced from 80% our secondary packaging in 2021.


Any exciting marketing campaigns coming up for your product line?
I am only able to say that a really cool video is coming ๐Ÿ˜‰

What other benefits, apart from sun protection, does your product offer?
SeventyOne Percent is all about Protection and hydration and it offers way more than just an SPF, for exemple the key active ingredients of our Eco Sun Shield (your outdoor best mate) :
Organic sun ower vegetable oil : rich in vitamin E and omega 6, softens and nourishes even a dry skin.

Organic jojoba vegetable oil : strengthens the hydrolipidic layer and regulates sebum flow considering from normal to oily skin.
Bio vegetable glycerin : active moisturiser, improves and softens the appearance of the skin.

Titanium dioxide without nanoparticles : A broad- spectrum protection and a strong coverage.


Why should retailers stock your brand & your latest collection?
Weโ€™ve been in the market since 11 years now, we have a proven track record within the beauty and surf business.
Our Products work for the whole family, from the beach to the city and smells incredibly good ๐Ÿ˜‰


Brand Previews



Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20



Lyndsay McLaren, photo by Rafal Wojnowski
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