Sun Bum 2021 Sun Cream Preview

SUN BUM 2021 Sun Cream Preview

Retail Buyers Guide:  Sun Cream 2021 Retail Buyer’s Guide
Brand:  Sun Bum
Interviewee: Dustin Smith, International Training Manager

How does your sun cream directly appeal to those who partake in action sports?
We’re surfers, snowboarders, hikers, bikers, beach nappers and sunworshippers. We love tacos, and probably take too many surf breaks during work hours and we make our product the way we like them and for that reason we think you’ll like them too.


What materials are you using? Any innovations to talk about?
We really made it our mission to make product we feel good about using on our own friends and family. Products that feel good to use, that are better for you, the animals, and the environment. Some of these things include making our product Reef Friendly, Vegan, and Cruelty Free.

Any exciting marketing campaigns coming up for your product line?
We are excited to have the chance to finally support the UK and European markets in 2021.  Our 2020 marketing plans were largely scrapped due to COVID and while we aren’t out of the woods, we are excited to bring some of our classic Sun Bum events like Bum Rush and Finders Keepers to the UK and Europe.  Don’t be surprised if you see Sonny making a few appearances on some key billboards around the UK and France.  Our main message for folks as we “emerge” from COVID is “we don’t care if you use ours, just use sunscreen”.

Original Lotion

Sunscreen Lotion

What other benefits, apart from sun protection, does your product offer?
That’s a good question. Often times people only think about the protective properties of sunscreen, but we wanted ours to heal your skin as well. For that reason, we use Vitamin E, an antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging.

Why should retailers stock your brand & your latest collection?
We don’t use focus groups, we aren’t couped up in some cubical farm 200 miles from the nearest ocean (sorry, we should really learn the metric system). Our Florida & California offices are across the street from the beach because we really live this lifestyle. Sun Bum is really the ultimate for us by us story and we couldn’t be more stoked to share it with our friends across the pond.

What POS are you heeling retailers out with?
We’re really known for our custom wooden floor fixtures topped with our world-famous Sonny vinyl figure. It does such an awesome job of showcasing the vibe of who we are as a company.

Please take us through two of the key products in your line.
SPF 30 Sunscreen Face Stick, SPF 50 Sunscreen Lotion, SPF 30 Lip Balm – Coconut.


Lip Balm

Best Sellers
SPF 30 Face Stick: Our SPF 30 Sunscreen Face Stick glides on like a dream and fits easily into our boardies, bag or backpack—so we can take it with us wherever we go. Our Broad Spectrum UVA/UVB protection with Vitamin E is available in a convenient and easy to use Face Stick that helps when you’re dealing with squirming kids, sandy hands, or just need a quick swipe of sunscreen across your face. With our SPF 30 sunscreen face stick, you get: Broad Spectrum UVA / UVB Protection, Hypoallergenic, Oxybenzone Free, Cruelty Free, Oil Free, Paraben Free, Gluten Free, Non-Comedogenic, PABA Free, Sun Bum Original Scent, Water Resistant.

Sunscreen Face Stick

Sunscreen Face Stick

SPF 50 Lotion: This is the stuff we use every day. The moisturizing sunscreen formula will protect your skin from harmful UVA/UVB rays while enriching your skin with Vitamin E, an antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging. Broad Spectrum UVA / UVB Protection, Hypoallergenic, Reef Friendly / Oxybenzone Free & Octinoxate Free, Cruelty Free, Vegan, Oil Free, Paraben Free, Gluten Free, PABA Free, Sun Bum Original Scent, Water Resistant.

SPF 30 Original Lip Balm: Lips need protection too, and our SPF 30 lip balms have been a fan fav since the beginning with Aloe and Vitamin E to protect and moisturize your kisser all day long. Vegan, Gluten Free, Cruelty Free, Paraben Free, Broad Spectrum UVA / UVB Protection, Phthalate Free, Oxybenzone Free.

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