Retail Buyers Guide: Skate Shoes FW20/21
Interviewee: Alessandra Ulsoro-Marketing Manager & Product Manager
What are your main price points for next season?
How is the overall health of the European skate shoes market right now?
It’s falling, but we are very confident for Olympic games.
What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
We are doing an apparel collection with some artists and a special model for Olympic games.
How are you serving the needs of skaters in Europe related to cold weather season?
Suede models are the best for them
What general trends are you noticing in Europe right now?
Nike, New Balance are growing every season.
What is THE skate shoe style retailers need to stock for FW20/21?
AL 50 PRO and AL 50
Which technical features are you the most proud of?
AL 50 pro
What are the cuts, silhouettes and materials for FW 20/21?
Suede and synthetic suede
Are you using sustainable materials/manufacturing/packaging in your shoes collection?
Of course, synthetic material are always more
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
AL 50, AL 50 PRO, TK 20