JET-PILOT-2

Jet Pilot 2018 Wakeboard Impact Vest Preview

Retail Buyers Guide:  Wakeboard Vests 2018

Brand: JETPILOT
Interviewee:  Shannon Wuoti Brand Manager

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Markets

Are Manager signing crash jackets for a wake market segment, eg boat / wake park / surf / skate? Or is the same design being sold over the whole market. Which market is giving you the most growth and giving you the most direction in terms of the design and look of your crash jackets?
Jetpilot designs premium vests for boat rider, wake park, wake surf and wake skate.  We have different styles of vests to suit to each category and level of riding ability, if you’re starting out, or even a top pro, we have something for you. We have seen a large growth in the wake park market, as it is so accessible for many people. In terms of design inspiration, we draw influence from snow, skate and street wear,  we also work closely with our team riders to make sure our product reflects their personal interests and personal tastes.

Style / Look

Over the last 2 to 3 years the market has seen crash jackets change in their appearance, in terms of an element of fashion entering the end look. What style is your brand aiming for, what is the process of determining what your crash jackets look like?
Totally agree, and for good reason, why not look good while doing something you love! That being said a colour update is cool, but we prefer to look at ways to improve functionality and performance. Jetpilot has been producing vests since 1986, we have seen trends come and go, yet we have remained focus on technical construction and premium materials. Our art direction changes seasonally, and our next range has been inspired Youth Culture in the 90’s.

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Fit / Feel / Protection

What trends are you seeing in terms of fit, feel and protection in your crash jackets? What do you think your customers want and what has worked well for you in terms or fit, feel, protection? For example, do end users want a thicker more protected crash jacket at a wake park (as they fall onto solid features at 20mph) or do people want as flexible as possible?
This is great a great question. The answer is subjective – if you’re an elite rider you want less foam, you’re a beginner you want more. At the end of the day, you want a vest that is focused on comfort, cut to fit and designed to last. Lately, I’ve been hearing that people are preferring more foam. We have a few new staff that has brought a whole new level to our R&D team, so I’d expect some big changes and developments from us over the next 24 months.

Tech / USP

What technology or materials are using in your crash jackets to give you a unique selling point?
We have just developed E360™ neoprene, first of its kind with 360-degree flexibility. We also use Fire Fur and Rapid Dry Liners for additional warmth and quick drying, Customised Flex Bands and Bevelled Edged Foam internals for comfort and flexibility. These subtle details make a big difference

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Team Riders

How do your team riders influence your soft good offering? Do they have signature soft goods, do they help with design, do you suggest ideas to you, etc?
Each of our team riders are unique, they all have different tastes and styles of riding. We would be stupid not to listen and ask questions, these guys are world best, and we are blessed to have them on our roster. You learn a lot from travelling and shooting marketing campaigns, you get a sense of who the rider is and what they are about. This makes the design process easier. It also makes the rider feel good knowing they have a voice in the design process, they are more committed to a product knowing it’s a reflection of who they are. We have an apparel range that is designed to compliment our signature vests.

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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