Hala Gear's SS20 SUPs

Hala Gear SS20 SUP Preview

Retail Buyers Guide:  SUP SS20

Brand: Hala Gear
Name & role of person answering: Victoria Ohegyi, Communications Coordinator

Hala Gear's SS20 SUPs

Is it fair to claim the global SUP market has peaked? Will 2020 be the year of consolidation?
We absolutely do not think the SUP market has peaked, but we do believe that we will continue to see brand consolidation in 2020.

With events such as PaddleExpo, 2020 pre-books are on the agenda for retailers: what is your marketing story for 2020?
Hala will continue to tell stories of adventure and technology. We will be going in-depth on the evolution of the Hala Atcha board, as a continuation of our 2019 Series Segmentation. The series segmentation is a visual representation of Hala’s origin and pay homage to the rivers we call home. The Hala Atcha is a love letter to the Yampa River, which runs right alongside Hala Gear HQ.

Which SUP categories are performing well for you? (allround, touring, race, waves, river, downwind, foiling)
We saw a huge increase in whitewater boards this year, likely due to the incredible snowpack received this winter.

Inflatables VS Hardboards: is there a hardboard market for the casual rider or are hardboards the exclusive realm of core riders?
Hardboards are becoming more exclusive to the race/core riders. Inflatables are more versatile with a smaller barrier to entry.

Hala Gear's SS20 SUPs

Inflatables: Which new technologies & models are you implementing in 2020?
We will be updating our lineup in 2021, but for 2020 we are expanding further into the surf market and integrating carbon into more of our surf boards.

Hala Gear's SS20 SUPs

Should the hydrofoil be seen as a bonus for the SUP market or as a threat, meaning cannibalism of its own audience?
We do not see it as either a bonus or a threat. It just is and we are ok with it.

Brand Previews


98 Paddle Expo show

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
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