What are the main trends in the helmet market for snowboarding in FW21/22 and how do you address them with your products?
The main trend within the helmet market we are seeing is an increased awareness of safety, the need to adapt to varying conditions & temperatures and goggle to helmet compatibility. Goggle designs are ever changing but a seamless alignment to their helmet is critical in terms of performance and comfort.
Anon’s helmet line is evolving to maximize the overall comfort of our helmets with a continued focus on safety by increasing the number of designs that feature MIPS to reduce the rotational forces experienced during an impact.
What were your biggest sellers In FW20/21?
In the helmet category, we consistently see people gravitating to the Prime MIPS/Nova MIPS helmets if they are more interested in technical, high ventilation helmets. If someone is looking for more classic, low-profile styling they go with the Raider 3 /Greta 3.
Do you have any innovations in terms of design or materials for FW21/22?
For this season, we really expanded the number of models that feature the MIPS protection system. We’ve added this to our all key models as well as introduce this safety feature to the youth helmet collection.
Are your products targeted to specific customers / rider types?
We offer a wide selection of styles and colors to fit individual needs but also classify our helmets as All Mountain, which include more ventilation options in terms of quantity and the number of adjustable vents. The other classification within our line is the Freestyle class, these feature passive ventilation with more classic, skate style exterior designs.
What is the general consumer’s attitude towards wearing snow helmets? Has this changed in recent years?
The attitude continues to be positive, both through adoption rates, consumer comfort levels towards helmets and knowledge of key features that exist to differentiate models. Consumers now have more options that ever to find a good looking, low-profile helmet that fits their style and has the features that are important to them.
Please talk us through your 2-3 keys models for FW21/22.
The Anon Raider 3 MIPS® Helmet offers the durability of a hardshell exterior with MIPS (Multidirectional Impact Protection System) to help reduce angled impact forces. The helmet’s clean design includes integrated ventilation to keep you cool and your goggles fog-free. Its auto-adjust fit design offers the perfect fit every time you put it on. The fleece lining and ear pads provide warmth you can count on all season long.
The Anon Women’s Rodan MIPS® Helmet features in-mold shell construction for a lightweight feel with a sleek, low-profile fit. The MIPS (Multidirectional Impact Protection System) helps reduce angled impact forces for increased crash safety. A 360° BOA® Fit System offers quick, micro-adjustable fit with the turn of a dial, and the Fidlock® magnetic helmet strap buckle allows for easy one-hand operation, even with gloves. Integrated venting keeps air moving for fog-free goggles and all-day comfort. The plush fleece liner and ear pads offer maximum warmth and moisture-wicking comfort.
The Anon Prime MIPS® Helmet offers a hybrid shell design that combines hardshell durability with the lightweight feel of in-mold construction for a helmet that is incredibly light and tough. The 360° BOA® Fit System offers quick, micro-adjustable fit with the turn of a dial. The MIPS (Multidirectional Impact Protection System) helps reduce angled impact forces for increased crash safety. Adjustable ventilation gives you one-handed control over all 23 vents, so you can fine tune your temperature depending on the weather and activity.