Airboard's SS20 SUPs

Airboard SS20 SUP Preview

Retail Buyers Guide:  SUP SS20

Brand name:  Airboard
Interviewee:  Joe Steiner, Founder

Airboard's SS20 SUPs

Is it fair to claim the global SUP market has peaked? Will 2020 be the year of consolidation?
Talking to people and family we realize that the majority of European People have not yet been on a SUP – but everybody knows about the sport and wants to try some day. We still see a high growth potential – convincing innovations and appealing designs are the key factors to succeed.

With events such as PaddleExpo, 2020 pre-books are on the agenda for retailers: what is your marketing story for 2020?
Airboard goes west – Surf Expo Oklahoma USA

Which SUP categories are performing well for you? (allround, touring, race, waves, river, downwind, foiling…)
All-round Packages – Touring – Ultra Light

Airboard's SS20 SUPs

Inflatables VS Hardboards: is there a hardboard market for the casual rider or are hardboards the exclusive realm of core riders?
We learned that pro hardboard racers also have an interest in inflatables as they offer some advantages when it comes to transport.

Inflatables: Which new technologies & models are you implementing in 2020?
Light weight – small packs – smart accessories!

Hardboards: Composite boards are now marginal as far as demographics are concerned. Though, they embody the performance SUPing. What are your latest refinements as far as high-performance hardboards are concerned?
We are dedicated to inflatable SUP Boards only!

Airboard's SS20 SUPs

Should the hydrofoil be seen as a bonus for the SUP market or as a threat, meaning cannibalism of its own audience?
Not sure if this is a demand from the mass market.

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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