GUL SS20 Wetsuits

GUL SS20 Wetsuits Preview

Retail Buyers Guide:  Wetsuits SS20

Brand: GUL                                     
Interviewee: Mike Pickering

GUL SS20 Wetsuits

According to you, what has been the most noticeable evolution during the last few years in the wetsuit market?
One of the things that we at Gul have noticed is how we are seeing increased activity from European dealers that have been buying into our 2 year line programe. We believe that this has enabled dealers to buy into the brand knowing that the stock is good for a longer period so less pressure to go into end of season sales.

We have also noted that more consumers are talking about sustainable products which is something we are working on.

How did you build up your range in between styles, constructions and pricepoints?
We look at the market and Gul’s position within the market place, we then structure our price points to fit entry level, flatlock suits , mid-level GBS with critical taping, top–level GBS and all over internal taping.

Gul’s real strength is in the entry to mid – level range of suits. We put a huge amount of resources into these areas of the market.

GUL SS20 Wetsuits

Which are your key innovations for 2020? (materials, constructions, styles…)
The Viper model has evolved. We have removed the liquid seaming and created a wetsuit that is fully taped with our exclusive “Lava Tape”, Lava Tape is as fluid as Lava, it stretches with your body to ensure no leakage as it becomes one with the lining of the suit. We have also changed the nylon to “Lava fluid stretch technology,” it’s been tested across the globe to ensure that we have the warmest most flexible, softest material we have ever used.

For 2020 we are introducing a new model to the Response flatlock range, the “Response Echo” a flatlock, chest zip suit in 150% X Flex super stretch at an affordable price. This is a model that our dealers have been asking for.

Colors & graphics are crucial on Summer wetties: what do you bring on the table?
Gul are bringing some classic styles and colours to the market. From the Pinstripe “Viper” through to the “Echo” with a play on the classic camo look.

For Ladies we are adding some panel  detail in Tie Dye and Geo Palm colourways that enhance the classic go to colours of Black, Navy and Jet which consistently sell well for us.

GUL SS20 Wetsuits

Women wetsuits rely on a wider range of silhouettes: apart from the classic springsuit/fullsuit, which styles do you offer?
The typical Gul lady consumer is a little more conservative than buyers of some brands. We stick to the classic silhouettes of full suit and shorty but also offer GBS zip free Long Janes and flatlock Long Janes and Short Janes.

How do make your wetsuits more sustainable?
We are re-introducing the “Recore” range that started life 10 years ago as a recycled line.

Now as technology has matured, we have partnered with Yulex ® to bring back the sustainable wetsuit from Gul.


Brand Previews


98 Gul wetsuits

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19


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