eS FW2021 Skate Footwear Preview

eS FW 2021 Skate Footwear Preview

Retail Buyers Guide:  Skate Footwear FW 2021 Retail Buyer’s Guide
Brand:  és
Interviewee: Juston Tucker, Footwear M&D

What are your main price points for next season? Will prices increase due to the pandemic?
Bas: Pricepoints for eS are usually a bit on the higher side due to technology used in footwear, complex design, and materials used. Our sweet spot is 85 to 100 euro zone but for FA21 we are also introducing more basic styles at 80 euro.

How are you serving the needs of skaters in Europe related to the cold-weather season?
We are adding 2 unique hiker models with Vibram outsoles to the market for FA21, all weatherized and great looking!

eS FW2021 Skate Footwear

Which technical features are you the proudest of?
We developed a very, very comfortable PU insole with our “Energy Foam” technology, and have partnered with Vibram on some outsoles that have elevated some of our products

What are the cuts, silhouettes, and materials for FW 21?
The Cykle is a new silhouette we are launching in Fa21 that has a hybrid athletic/skate feel, good for both onboard and off-board activities. Besides your basic suedes and leathers, we always try and offer some vegan footwear options in all of our collections.

Are you using sustainable materials/manufacturing/packaging in your shoe collection?
We have been testing some recycled suedes and continue to source and try and implement recycled knits and meshes.

How are you approaching durability and athletic performance?
Fit and comfort are key for us as a brand, and on the durability side, we try and focus on triple stitch toe panels and hot melt reinforcement paneling.

eS FW2021 Skate Footwear

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Accel slim & Accel OG for sure! Next to that…. Too much to choose from, can’t wait for FA21 to get in-store!

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Magazine

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