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OTIS 2021 Sunglasses Preview

Retail Buyers Guide:  Sunglasses 2021 Retail Buyer’s Guide
Brand:  OTIS Eyewear
Interviewee: Surf Lounge, Otis distributor in France

What is your collection theme and which stories are you telling to get customers stoked in 2021?
Founded in Australia in 2000, OTIS was created along the rugged and surf-rich Australian coast and the vibrant laneways of Sydney, Tokyo, Los Angeles and New York. OTIS was established to provide a unique point of difference in the eyewear market: a premium product that transcends the boundaries between style, durability and technical excellence. This includes the use of the world’s best lens material, mineral glass, in every model we make. We set out to build an eyewear brand that stands alone, in both style and substance.

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What are your main price points for this season?
We offer a price range: from 150€ to 210€

What are the main materials used in your sunglasses right now and why?
Mineral glass (sand, carbonate, sodium): best materials in the world for optical glass. Providing no distortions and scratch resistance

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Please explain what kind of lens technologies you are working with. Are we going to see any innovations?
Hybrid lens: twice as strong and light as standard crown lenses. Offering a most stable color contrast.

Brand Previews

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106 THE FOAM LIFE HANGING SHOES

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Magazine

ISSUE 106-1
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