NSP S/S 2022 SUP Preview

NSP S/S 2022 SUP Preview

Retail Buyers Guide:  SUP S/S 2022 Retail Buyer’s Guide
Brand:  NSP
Interviewee: Caren Forbes, Head of Marketing Head & Sander Blauw, Head of Sales

Are sell figures still going through the roof? Did you manage to supply accordingly in 2021?
Demand remains very strong across all categories, we are blessed that we have spent the past season strengthening our range and marketing and are able to reap the benefits… demand still out strips supply and we are fully booked for much of 2022.

After a couple years where virtual relationships were the new normal, how excited are you to attend the Paddle Sports Show in Lyon and meet the distributors/retailers again?
With ongoing issues globally, we are unfortunately not joining in person this year, but looking forward to meet all the markets in the flesh and bone soon enough

Do you think production time will go back to normal for the SS22 season?
Everything indicates we will continue to meet the greater demand than capacity for at least another 18 – 24 months. Freight congestion and shipping costs will also continue to be an issue.

In 2021, the MSRPs did not reflect (that much) the huge rise in shipment costs. Will they in SS22?
We are seeing this starting to increase further, as well as the costs of raw materials for production impacted by freight costs to import these materials.

Beyond the all-around supremacy, any noticeable movement to report in the other categories (touring, SUP surfing, race, river, foiling…)?
Increased demand for innovation and designs that are different from the main stream/mass.

NSP S/S 2022 SUP Preview

Elements Cruise

Inflatables: Which new technologies & models are you implementing in 2021?
In addition to the regular-to-regular array of construction technologies sed by all the premium players, we have seen a sharp increase in demand for our race inflatables with the revolutionary removable fin box, ensuring less drag and increased speed.

Hardboards: Which new technologies & models are you implementing in 2021?
Our HIT technology is entering its 3rd year of production and is by far our most in demand SUP technology, combining extreme durability and value.

NSP S/S 2022 SUP Preview

Race FSL

Do you think core retailers should leave the allround boards to the big sport chains and D2C specialists, and focus on more specific (and advanced) designs?
Not at all, there’s still the authenticity of buying a cruiser from a traditional retailer with all the advice, expertise, and accessories that the big sport chains miss… and these stores are the best to build relationships and community – an intimacy that the big sports chains and their websites cannot replicate.

Brand Previews

Advert

107 Paddle Expo

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

Magazine

Screen Shot 2021-09-30 at 11.48.16
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