Enfuse 2022/23 Splitboarding Preview
Retail Buyers Guide: Splitboarding 2022/23 Retail Buyer‘s Guide
Interviewee: Jan Voracek, CEO
Please provide an overview of how 2022/23 is shaping up for your brand?
We are starting our own production for the main components of the binding. That will help us to reduce our production cost, so in season 22/23 our bindings will be finally available for retailers
Everyone has been affected by impacts from Covid-19 in one way or another. Have you had to change manufacturing or sourcing processes and can you explain any good examples of how your business has pivoted effectively?
During Covid we had a lot of problems with our suppliers, who were not able to fulfill the delivery terms, causing the delays. We were not able to start selling our product until January
The bricks and mortar model is changing rapidly. How are you working with retailers and your ecommerce channel to ensure as little conflict as possible?
All of our sales were only via E-shop directly to customers. We will be starting coop with retailers during 22
What’s your company doing to improve its carbon footprint/eco consciousness?
We are mainly focused on durability of our bindings. Baseplates are the strongest on market and all small parts can be replaced, so the binding can last for many years
Any big advancements in functionality? Skinning, transitions, etc, as well as riding?
Our whole system is a completely new approach to splitboard bindings with the stiffest connection to board. We have redesigned our heel risers, which are lot more durable and repairable
Which area of the market do you primarily cater to, price-wise? Has this changed at all in recent times, or is it pretty consistent?
We are focused on high end market, but we also found that our bindings are bought by customers who are maybe going for a cheaper board, but like to invest in their bindings
Please tell us about the dominant visual themes in your 22/23 gear, including any interesting artist collabs you have lined up?
Nothing planned on that front yet
Most brands tell us that selling in store is really important for splitboard gear, as it’s where you can get good advice. Can this be maintained post-COVID, or will you be looking to find more customers online?
We are definitely approaching this in an opposite way. We find working closely with retailers suits a new brand more and we can really show what we have to offer. The online customer will usually go for a product that they have tested or experienced before
What are your three biggest European markets for splitboard hardware?
Main sales come from Germany, Italy and Austria. But we have also been getting a lot of support from the Czech Republic
What are your Best Sellers/Hero products ?
We only offer one product and that’s the binding. It is a unique system that allows fast and tight connection of binding to the board. Transition from downhill mode to climbing mode has never been easier. Binding is attached to the front connectors at a given angle. When folded on the ski it automatically locks. Light minimalistic interface is fast and easy to clean from snow and ice thanks to its shape