Flux FW19/20 Snowboard Boots Preview

Brand: FLUX



KEY PRODUCT FOCUS: What are the three most important products of next year’s boot line? Why?
VR-SPEED: John Jackson’s model, his second season’s signature model.
OM-BOA: High spec boa boots, use Yokohama tire out sole and has high grip.
TX-LACE: For freestyler, high-end soft flex boots.

Materials: using any previously unseen materials (in build, cushioning, support or grip) or construction methods?
Yokohama tire gum outsole
Use technical fibre for speed lace boots which is durable and soft.
Use hot melt for light weight and durability.

What’s new in lacing – trad, Boa, something different? What do people want?
Same as previous year (shoe lace, boa, speed lace)



Imagine the overview section of your boot catalogue next year. What’s the defining aesthetic, or overall theme? Talk to us about the colourways/prints/patterns/influences/textures you’re using?
The main theme of boots is matching with bindings (colour, design, and size).
Slimmer shape, use thinner materials with same durability.

Which part of your range are you investing in the most? Freestyle, freeride, do-it-all, beginner…? Why?
Freestyle: mass market share in Japan is freestyle.
Our team riders are all freestylers.



Which other footwear sectors do you follow which influence the line?
Soccer shoes, trekking shoes, running shoes

What are your top marketing stories for next season? 
The top marketing story will be video series on Instagram.

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