KEY PRODUCT FOCUS: What are the top three most important products of next year’s line, and why? Please tell us about them, and what makes them the highlights.
XF: Comes with a completely new highback with symmetric looks and asymmetric function. DS: The basic freestyle binding with medium flex, this is our foundation. With the DSL (lighter flex), DSW (winged model) and GS (ladies model) we complete the Flux DS line to the finest. Our Bestseller models.
FL: This season we will hit the market with a Flux junior series for the first time. A binding with soft flex and light weight combined with all the Flux quality the grown-ups love.
Please tell us about the dominant colour themes in next year’s binding line?
Flux team rider John Jackson changes his signature model to the XF binding. New highback and a sick design you shouldn’t miss to check out! The DS Black and White model is really cool, as well. The left one will be black and the right one will be white.
Prices: Where is your brand going? Higher? Lower?
We will keep our good prices even though we bring a lot of new technology to the rider. Any new ideas in buckles, straps, highbacks, bases?
In the past two years, we brought highlights like the Beer Buckle and the Waffle Strap to the market. This season we are coming up with a new highback. Symmetric looks and asymmetric function. That means the outside looks symmetric, but the inside has different thickness layer, although it became thinner towards outside for better flex and push.
Going for an easy-in, easy-out solution next year? If so, are you licensing or developing it yourself?
All Flux Bindings already are easy in and out. The fit of the straps and ratchets are built to provide the rider with easy access to the binding. You don’t need to push away straps before entering and you can close the binding with one hand. The easy out is guaranteed by the special Flux buckles. Flux buckles are engineered with a double ratchet system to close safe and open easy and comfortable. It also prevents the buckle from blocking because of too much tension.
What are your top marketing stories for next season?
We are working on a pretty cool video series for Instagram, so make sure to follow us on our social media channels – @fluxbindings