KEY PRODUCT FOCUS: What are the top three most important products of next year’s line, and why? Please tell us about them, and what makes them the highlights.
XF: completely new highback with symmetric looks and asymmetric function.
DS: basic freestyle binding, this is our foundation. Bestseller model.
GS: same concept as DS, made for women.
Please tell us about the dominant colour themes in next year’s binding line?
We do not have a specific theme. We decide colour and theme from user’s and rider’s feedback every year.
Prices: Where is your brand going? Higher? Lower?
Not sure yet, might be bit higher
Any new ideas in buckles, straps, highbacks, bases?
Highback: symmetric looks with asymmetric function (new shape).
Outside looks symmetric but inside has different thickness layer, and it became thinner towards outside to flex.
This is because to have stable support for backside with forgiven support for sideways.
Going for an easy-in, easy-out solution next year? If so, are you licensing or developing it yourself?
Not sure yet.
What are your top marketing stories for next season?
The top marketing story will be video series on Instagram.