Brand: Fjell^ Snowboards
Interviewee: Kjetil Bjørge, Co founder
Please outline up to three new key products of interest to splitboarders in your line, and tell us what makes them so great.
New model, MT 1365s, which is a freestyle backcountry board inspired by Andreas Wiig (it features his signature ^ w). The board masters all types of riding including demanding conditions and terrain. First out is 168cm length with more lengths to come. The MT1365s is a directional board with a bit stiffer flex, slightly tapered s rocker shape for creative riding and all terrain use.
Construction. This is the place where you can talk to us about what’s going on under the hood in your gear, and how you are building it.
High quality materials, components and production. All of our boards have lightweight full poplar tip to tip wood core grown for its purpose and strengthened with beech. Sintered bases, tech lightweight top coat and abs sidewalls. The production is made with sustainability in mind that includes non-toxic color on top sheet and precise use of materials/components and a green bio based epoxy.
Onto functionality now; how do you make your stuff work better during skinning, during transitions and riding?
Lightweight boards with balanced hiking mode. Our boards are made for the ride, but fits well with skins and attach easily at the top ready for the ride down.
Which pricepoint is seeing the most action at retail? Are splitboarders prepared to spend money on gear, or is this a discount/budget marketplace?
As we invest in long lasting products of high quality – with top materials and component, the pricepoint is set at the premium pricepoint level.
What unique or new features will splitboarders dig about your gear next year?
The rideability and the overall impression of the functionality.
How are graphics evolving in your splitboard-focused lineup? Any particular trends happening here?
Classic and clean design with only our logo ^ as a signature. The color range is limited to white and navy or a combination of these colorways combined with white or black bases. As we work on permanent collections, with add on`s as we go, we do classic design.
What’s the ideal-world distribution channel for your gear as splitboarding evolves? B2C, speciality retail or wider? Do people still need advice on this stuff?
A combination, but speciality retailers with competence and engagement to assistant the customer helps providing the split boarders satisfaction of the experience.
In terms of size, which are your top three European markets for splitboard equipment?
The scandinavian market.