VANS FW20/21 Snowboard Boots

Vans FW20/21 Snowboard Boots Preview

Retail Buyers Guide:  Snowboard Boots FW20/21

Brand: VANS
Interviewee:  David Atkinson, Merchandise Manager, Action Sports

Make sure to check out our feature from Vans Snow Days 2020 for more info on their 20/21 lineup.

VANS FW20/21 Snowboard Boots

What are the three most important products of next year’s boot line? Why?
Hi Country and Hell Bound – A brand new high end lace boot designed with Sam Taxwood. A boot that is backcountry ready – but can be fine tuned for for street riding and everything in between and stacked with our top shelf tech: Flashdry liners, triple density 3D anatomical footbeds, Waterproof zip shroud over the laces, customisable flex, Vans V3 Outsole.

Hi Standard Pro – An Arthur Longo colourway for the udgraded version of our iconic Hi-Standard with a first to market Smartwool liner for un rivalled warmth and comfort, Dual density 3D anatomical footbed, Brand New V2 outsoles.

Viaje – a colourway for Hailey Langland on our most technical female boot packed with our top tech: Flashdry liners, triple density 3D anatomical footbeds, Waterproof zip shroud over the laces, customisable flex, Vans V3 Outsole.

VANS FW20/21 Snowboard Boots

Arthur Longo pro model

Using any previously unseen materials (in build, cushioning, support or grip) or construction methods?
We  were first to market with The North Face’s Flash Dry technology in our liners which you still find in our top shelf boots, and now we are also first to market using Smartwool in our liners for unrivalled warmth and comfort in our mid shelf boots.

What’s new in lacing – trad, Boa, something different? What do people want?
We are offering a full range of full lace, hybrid lace/boa, double and single boa – there is something for everyone. This season we added a high end full lace – The Hi Country and Hellbound, as many of our team still love a full lace up for it’s ultimate customization.

Imagine the overview section of your boot catalogue next year. What’s the defining aesthetic, or overall theme? Talk to us about the colorways/prints/patterns/influences/textures you’re using?
We explored Natural imperfection and Colliding Cultures as inspiration for this seasons line. This manifested in rugged textures, iridescent and reflective finishes mixed with Matt and graphics.

VANS FW20/21 Snowboard Boots

Hailey Langland pro model

Which part of your range are you investing in the most? Freestyle, freeride, do-it-all, beginner…? Why?
Our focus is always on high performance boots that can do it all but also comfort across the line. Improvements  to our liners and footbeds have changed the game for us – Vans boots are now comfier than ever.

What are your top marketing stories for next season? This will help us to put some focus in the right place.
The top 3 boots above are our main marketing focus – with the primary story being the new Hi Country and Hellbound boot.

Brand Previews


Vans Snow 19/20
98 Shops 1st try show

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19



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