Northwave FW20/21 Splitboard Hardgoods Preview

Retail Buyers Guide:  Splitboard Hardgoods FW20/21

Brand: Northwave
Interviewee: Davide Smania, Product & Marketing Manager

Please outline up to three new key products of interest to splitboarders in your line, and tell us what makes them so great.
Domain CR, our snowboard boots coinceived for alpine snowboarding, the only soft boot compatible for step-in, fully automatic crampons (and also with hybrid and strap.- on system)

Construction. This is the place where you can talk to us about what’s going on under the hood in your gear, and how you are building it.
The boot comes with a unique construction, in order to assure a secure hold and lock of the crampon it has a fiberglass footbed from heel to toe.

Onto functionality now; how do you make your stuff work better during skinning, during transitions and riding?
Fiberglass footbed provides a secure hold on traverse, give support on extreme conditions.

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Which pricepoint is seeing the most action at retail? Are splitboarders prepared to spend money on gear, or is this a discount/budget marketplace?
Yes, they are willing to spend more money compared to the regular snowboarder. Probably those money they save from the ticket.

What unique or new features will splitboarders dig about your gear next year?
Automatic systems to speed up several phases.

How are graphics evolving in your splitboard-focused lineup? Any particular trends happening here?
Touring splitboarding, not super extreme alpinist, more a connection with nature.

What’s the ideal-world distribution channel for your gear as splitboarding evolves? B2C, speciality retail or wider? Do people still need advice on this stuff?
It is pretty technical, need to have experience and chance to try gears

In terms of size, which are your top three European markets for splitboard equipment?
Italian, French, German

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Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

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