Volcom 2022 Sunglasses Preview

Volcom 2022 Sunglasses Preview

Retail Buyers Guide:  Sunglasses 2022 Retail Buyer’s Guide
Brand:  Volcom
Interviewee: NA

How are you segmenting your sunglasses and what are your main price points?
Our price range goes from 55€ to 85€. We have 3 categories:

  • MEN’S: Versatile style, performance features, macho vibes.
  • MOD: Fashion forward frames, designed for everyone, weirdo vibes.
  • WOMEN’S: Everyday cool, rounded and cateye shapes, girl boss vibes.
Volcom 2022 Sunglasses

MACHO

What are the main materials used in your current sunglasses offering and why?
Volcom Eyewear is made from Rilsan® Bio-Plastic.
Rilsan® is created from a family of high-performance polyamides derived from renewable castor oil feedstock. The castor crop is inherently drought resistant, requiring very little irrigation or fertilization. As a result, it can grow in arid regions where and can be sustainably farmed. Rilsan® is lightweight, renewable, recyclable, durable – a winning combination!

What lens technologies are you currently working with?
We’re working with polarized lenses reducing debilitating glare from surfaces such as water, snow, and glass, while providing superior colour contrast and reduce eye fatigue. Volcom lenses also offer 100% UVA/UVB protection.

Volcom 2022 Sunglasses

ALIVE

Which lens colours and tints will you be offering this year?
We offer grey, bronze, blue, yellow, rainbow, pink, purple, red and silver lenses.

Which frame colours and graphics will you be offering this year?
Volcom eyewear is an eclectic collection of sunglasses as diverse as the people they are built for.

Best Sellers
ALIVE: A blend of then and now for versatility.

Lightweight Eco-True Bio-Plastic

Polycarbonate, 6 base lens

100% UVA/UVB protection

Available in Polarized

49h – 145w – 132l (Medium Sized Frame)

Includes Microfiber Sunglass Bag

SUBJECT: Loose moves, tight turns.
Lightweight Eco-True Bio-Plastic

Polycarbonate, 4 base lens

100% UVA/UVB protection

48h – 144w – 145l (Medium Sized Frame)

Includes Microfiber Sunglass Bag

Volcom 2022 Sunglasses

SUBJECT

MACHO: Bing your jetski bro-ski!
Lightweight Eco-True Bio-Plastic

Polycarbonate, 6 base lens

100% UVA/UVB protection

Performance nose grips

55h – 145w – 123l (Large Sized Frame)

Includes Microfiber Sunglass Bag

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