Klean Kanteen SS24 Great Outdoors Preview
Retail Buyers Guide: Great Outdoors SS24 Retail Buyer‘s Guide
Brand: Klean Kanteen
Interviewee: Henry Hoogenveen, Brand Manager EMEA
What is the Current Status of the Water Bottle Market after that long hot summer 2022?
Challenging.
How did war, economy, global warming, overall inflation affect your SS22 sell in plans (delays/ range cancellations/ carry over/stock)?
This all has a huge effect on the market and therefor also on the sell-in.
What new trends can customers expect from bottles & flasks?
The use of sustainable materials e.g. Recycled Stainless steel
Sustainability is a major reason why customers purchase bottles & flasks, what practices are you bringing in to produce more sustainably?
Klean is the first brand which is using certified recycled stainless steel in the whole production. And we are certified Climate Neutral.
What is new in your collection for next season?
All prodcts made of recycled stainless steel and food- boxes
What new technologies / features are you bringing into your bottles & flasks collection?
Which materials are you using? Klean Kanteen is using Recycled Stainless steel
What are the main marketing stories behind your new bottles & flasks for next season?
That Klean takes action! Klean is 1% for the planet, B-corp, family/employee owned, Climate Neutral, and we use certified recycled stainless steel in the whole production
How are you segmenting your collection and what are the main price points in your collection?
Non Insulated and insulated bottles, Kids, baby, drinkware (cups and tumblers) food solution (canisters and food boxes)
Where do you see the future of bottles & flasks going next season? Are there any wishes from customers being implemented?
Good question,……For sure the use of more sustainable materials.
Key products for 2024
Classic Sports cap
Classic Sports cap
Classic Sports cap 800 ml – Made from certified recycled stainless steel, Non insulated. Light weight made for sport activities where weight is important. Easy to clean, dishwasser safe and durable coating.
Classic Insulated lop cap
Classic Insulated lop cap
Classic Insulated lop cap 600ml – Made from certified recycled stainless steel, vacume insulated. For sports activities where you would like to drink icy cold water or warm tea. Easy to clean, dishwasser safe and durable coating.
Foodbox Meal
Foodbox Meal
Foodbox Meal – Made from certified recycled stainless steel, Non insulated. Light weigt and easy to clean, dishwasser, microwave and oven safe and durable coating
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