Roxy 2023 S/S Sunglasses Preview
Retail Buyers Guide: Sunglasses S/S 2023 Retail Buyer’s Guide
Interviewee: P Bonnemason, Global eyewear product manager
What are the key trends in sunglasses for board sports for Spring/Summer 2023?
The main key trend is still the rectangular shape from the 90’s. We keep offering oversized butterfly shapes. Visors & shields will still be on trend next summer.
How are you segmenting your sunglasses?
For the first time in 2023, we will propose two collections to fit our two business models of eyewear. We have two ways of ordering eyewear following the distributions channels:
- Prebooking for wholesale channel: those sunnies are sold by our apparel sales force
- Turn from eyewear premium brand to eyewear accessories with a price point program
- No technical frames
- Easy to sell fitting the existing apparel wholesale sales force
- Stock service for retail, eCommerce and optical distribution:
- Keep focusing on the stock service business model with technical products
- More premium & perennial styles
Where do you expect your biggest growth in 2022?
The biggest growth in 2022 for Roxy is planned on our most fashion shapes. We have integrated sunnies in all our marketing campaigns to give little details in the key marketing apparel silhouettes.
What frame shapes do you offer in your SS23 collection? Are you introducing any new ones?
We introduce in our SS23 collection 7 new shapes.
The first one is a lifestyle shape, a more classic and urban round-eye shape with a keyhole. This is called the MIA. This style is sustainable and made with econyl fabric (injection)
The second marketed one is more for the new generation. It is a rectangular acetate style in base 4, with Zeiss branded lenes. This is the FAYE.
What materials are you using in your SS23 collection? Are you introducing any new ones?
Roxy is a brand of the BOARDRIDERS group. One of the main focuses of the group is to offer sustainable products. The Roxyeyewear collection will be at 90% of the range sustainable.
It means that 90% of the Roxy sunnies range will be made with new materials and at least 30% of the total weight of the product is sustainable.
We use the following materials:
- Re PET: recycled plastic bottles material
- Bio nylon: Rilsan G850 is a high-performance copolyimide based on renewable resources
- Bio acetate: eco cellulose acetate material
- Econyl: regenerated nylon
Which lens colours and tints will you be offering in SS23?
On the basic lenses, we use grey, brown and green and sometimes light tints such as blue, and pink in categories 1 or 2.
We add on the most sporty shapes some flash or multilayer treatments such as Rose gold, flash pink, flash blue or flash gold.
Which frame colours and graphics will you be offering in SS23?
On our lifestyle collection (acetate frames), we propose many artworks engraved on the temples and front or with HD prints inside the temples.
If you do prescription glasses: What will you be offering in SS23?
In the Roxy range, we still propose 70% of the range in metal with high shapes in all existing forms: round, square, hexagonal, cat eye etc.
Have you implemented any sustainable practices in your production and shipping processes?
Sustainability is the most important pillar of the brand. All the classic/sporty Roxy frames are made in Italy. As Europe is the bigger region of eyewear, it will reduce the carbon footprint. All lifestyle products are made in Asia in bio acetate. All the packaging, cases, cardboard, hangtags, and polybags are made with recycled fabrics.
What are your marketing stories?
The main story for SS 23 for Roxy is the CURRENT OF COOL collection. This is a colourful and floral collection with strong Roxy artworks. We have 4 shapes making part of this story. It is a mix of vintage and future.
How are you supporting retailers to sell this category?
Displays, clinics, dedicated sales force and POP.
Are you experiencing any raw materials scarcity, supply problems or cost increases that impact your production? If so, what solutions have you put in place?
The retail prices have been increased due to the increase in cost (raw materials, energy, freight etc…)
Classic round shape with keyhole made with econyl fabric. Made in Italy
Rectangular shape in bio acetate with ZEISS lenses
Oversized butterfly shape in bio acetate with ZEISS lenses
Roxy HD print inside the temples