Spy+ 2023 S/S Sunglasses Preview
Retail Buyers Guide: Sunglasses S/S 2023 Retail Buyer’s Guide
Interviewee: Alexis Ratajczak, EMEA Brand Manager SPY+
What are the key trends in sunglasses for board sports for Spring/Summer 2023?
We see a great comeback of the 2000 frame styles like the OG wraps as well as high technology lenses.
What frame shapes do you offer in your SS23 collection? Are you introducing any new ones?
We are offering many different frames for all head sizes with different influences. Last season we launched some cool 70’s style frames and will continue to capitalize on this. We will also continue with our 4 base shades made of bioplastic that have been a great addition to the collection. We will continue to push our wrap styles that have always been a success and that the young generation is bringing back to the forefront.
What materials are you using in your SS23 collection? Are you introducing any new ones?
We are using more and more bioplastic materials in our collection. This will become our point of parity in the coming season.
What lens technologies do you offer in your SS23 collection? Are you introducing any new ones?
We have introduced a brand new lens that will redefine how people see the world. This lens named HAPPY BOOST™ was born out of a desire to create the ultimate outdoor experience by adding a mind-blowing amount of color and contrast to our already patented therapeutic lens.
Logan Clear Smoke:
This tested and proven mutant is always ready to get into the mix. Built from lightweight yet durable Grilamid®, the Logan is available with our revolutionary HAPPY™ lens tech and polarization and features 100% UV protection.
Discord Happy Boost:
As big and bold as the era that inspired it, the Discord proves that a little dissension goes a long way in this large-scale, ’80s-inspired piece. Available with our revolutionary HAPPY™ lens tech and polarization, the Discord is constructed from lightweight yet durable Grilamid® and features robust 5-barrel hinges.
Think classic Hollywood style with today’s tech. We all run hot for that noir mystique, so we re-created it with a retro shape and infused some SPY+ joyful mojo. Made with 50% plant-based frames and a 100% vintage vibe.