Roxy FW20/21 Women's Outerwear

Roxy FW20/21 Women’s Outerwear Preview

Retail Buyers Guide:  Women’s Outerwear FW20/21

Brand: Roxy
Interviewee: Marion Bertrand, Global Product Manager

Roxy FW20/21 Women's Outerwear

What’s the overall theme behind next year’s outerwear? From which big trends do you take your inspiration?
Femininity & performance

What new fits / silhouettes are coming next year? What pant and jacket styles are most important in your range?
Retro look are still on trend and POP SNOW capsule is the perfect retro silhouette for winter 19/20, with its warm and cute bomber look jacket and the retro sport bib pants. Also our Winter 20/21 outerwear collection incorporates earth-friendly materials and processes as we challenge ourselves every day to set tracks to a better future.  Pop Snow capsule has been designed utilizing sustainable practices and environmentally conscious fabrication and materials.

erjtp03132_popsnowsummitbibpt,w_kvm7_frt1

Pop Snow Summit Bib

Any *NEW* technical stories concerning fabrics and materials?
At ROXY SNOW we strive to continuously innovate to provide women with comfort. Every year we sit down with our ROXY snow athletes to discuss their reality on the slopes and in the back country and to identify how we can improve their comfort through our products.

This year, we continue to focus on keeping women warm in freezing conditions while keeping the gear light and flexible. To respond to this need, we partnered with IWARMTM to create ROXY WARMLINK, an advanced heating panel built into the fabric and engineered to keep you warm. This technology is used on the ROXY PREMIERE SNOW capsule, a beautiful and high performance capsule that also speaks about sustainability.The idea was to create a story around waterless dyeing technique, a technique that reduces water, chemical, energie usage and C02 emissions. We worked on a strong monochromatic palette mixed with a high-quality definition water inspired print to emphasize the importance of water in our industry, the respect we must have about its usage.

Roxy FW20/21 Women's Outerwear

Premiere Snow Jacket

What are your top marketing stories for next season?
PREMIERE SNOW

POP SNOW

Brand Previews

Advert

99 ISPO  BOOTS AND BINDINGS

Retail Buyer’s Guides

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

Magazine

ENGLISH_102-cover
Send this to a friend