Anon 21/22 Goggles Preview

Anon 21/22 Goggles Preview

Retail Buyers Guide:  Goggles 21/22 Retail Buyer’s Guide
Brand:  Anon
Interviewee: Jan Grimm, Hardgoods Specialist Europe

What are your main price points for next season?
We see growth in premium price points and continue to focus on our premium technologies that live within that space. However, we do continue to offer great value products for everyone and are not limited to those premium price points.

What are your top three product stories for 2021?
Top three featured content/technologies – MFI / Magna-Tech / Perceive

Any new shapes for 2021?
No new shape for W222 – seeing great success with the M4 (offered in both a cylindrical and toric shape) and the WM3 (premium women’s cylindrical goggle).

Anon 21/22 Goggles

WM3

What are the tints/colors on trend this season?
To create our annual colour palette, we watch industry trends, colour themes and identify what consumers are gravitating towards. And from there, identifying the colour combinations that work well together or accent pop colours that could work well with our products, materials and product combinations. It will be a combination of neutrals and artificial/pop colours.

How important is helmet compatibility in your strategy?
Goggle to helmet compatibility is one of the major trends we see in the market. Goggle designs are ever-changing but a seamless alignment to their helmet is critical in terms of performance and comfort. We offer a seamless fit of Helmet, Goggle and MFI Facemask.

What new technical features are debuting for 2021?
Not new for W22 but PERCEIVE we introduced in W21.

Which lens technologies/coatings are key for next season?
Perceive is the key lens technology we introduced in W21.

True Color Contrast – All the contrast you need with more true colour representation.

High-Definition Injection – Digitally controlled pressure and temperature provide improved lens clarity for reduced eye fatigue.

Protective Coatings – Hydrophobic & Oleophobic protective coatings repel water and oil keeping your lens clean and clear all day long

Anon 21/22 Goggles

Sync

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
M4: Precise helmet-to-goggle fit with our widest field of vision, highest contrast lenses, and the unprecedented versatility to easily switch between toric and cylindrical lenses.

WM3: See more with cylindrical style goggles and a women’s-specific fit, plus a bonus lens, so you’re ready for a variety of conditions.

Sync: The terrain-defining clarity of PERCEIVE optics and the simplicity of M-Fusion for fast, easy lens changes.

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Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

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