14'0 Touring Lifestyle

Indiana Paddle & Surf S/S 2024 SUP

Retail Buyers Guide:  SUP S/S 2024 Retail Buyer’s Guide
Brand:  Indiana
Interviewee: Co-Founder & CEO

How are you dealing with the overstock issue this summer?
We had to give discounts B2B and B2C and offered a 25% Summer Sale Discount on Top.

As the sport grows up, do you notice a trend for customers to lean towards more evolved products? (allround > touring or other specific use)
Not really.



The shipping costs are back to normal, what about materials? Can you tell whether pricepoints will be maintained, reduced?
Our prices will drop around 30% for 2024.

Single or double skin, fusion, welded, cross-stitched, multiple chambers… Technologies and constructions are still very opaque for the average Joe, thus benefiting to the no-name brands with cool graphics or colors. How can we solve this?
We stick to our well proofed Pre-Laminated Double-Layer constructions with knitted and woven Dropstitch.



Inflatables: Which new technologies & models are you implementing in SS24?
We offer the Indiana Touring Inflatable 14’0 S. This board is faster thanks to its width of 28’’.

Hardboards: Which new technologies & models are you implementing in SS24?
We offer 3 new Wave SUPs from 100-160 Liters Volume and 3 new Touring Boards with improved shapes. Technology remain the same with EPS core and Carbon Sandwich.

What kind of support do you offer for retailers? (pre-orders sales terms, in-season restocking, demos…)
We offer interesting drop shipping conditions, an EU and CH Warehouse and very fair prices for demo-products. No need to take stock for the B2B-Partners.



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117 Indiana Stand up Paddle

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