Fjell 21/22 Splitboard Hardgoods Preview

Fjell 21/22 Splitboard Hardgoods Preview

Retail Buyers Guide:  Splitboard Hardgoods 21/22 Retail Buyer’s Guide
Brand:  Fjell
Interviewee: Kjetil Bjørge, Co-founder

Please provide an overview of how 2021/22 is shaping up for your brand. Has COVID-19 affected your line? If so, please explain the changes you’ve made, and how you came to these decisions.
Adding more lengths to the permanent collection, and working on new shapes and ideas, both solids and splits.

How much of your new line (pre-COVID) is normally dedicated to new models and artwork, and how has this changed, percentage-wise, for 21/22?
More lengths per model and we work with permanent collections and add-ons. Colorways we work with blue and white, and with the noise in the world, we think for us it will be even more important to keep the silent expression in our design.

Fjell 21/22 Splitboard Hardgoods

If you will be carrying over a larger proportion of your products than normal, how do you hope this will be received by retailers?
Calculated stock, so feels comfortable about the situation.

If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.
More customized lengths and new shapes in progress. Working on new ideas to be tried out.

Are you using any new materials in your hardware for 21/22? If so, what, and why?
Mostly the same.

Any big advancements in functionality? Skinning, transitions, etc, as well as riding?
Adding more lengths for customized riding. Same high-quality production.

Fjell 21/22 Splitboard Hardgoods

Prices: Which area of the market do you primarily cater to, price-wise? Has this changed at all in recent times, or is it pretty consistent?
Pricing is consistent in the upper price segment,  for function and quality production.

Please tell us about the dominant visual themes in your 21/22 gear, including any interesting artist collabs you have lined up.
Our aesthetic design refers to the silence and stillness in the mountains.

Most brands tell us that selling in-store is really important for splitboard gear, as it’s where you can get good advice. Can this be maintained post-COVID, or will you be looking to find more customers online?
Both channels are important, but customer support in the physical store is still very important. We keep a close dialogue with our customers.

What are your three biggest European markets for splitboard hardware?
The European market in general.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Magazine

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