Flux FW20/21 Snowboard Bindings

Flux FW20/21 Snowboard Bindings Preview

Retail Buyers Guide:  Snowboard Bindings FW20/21

Brand: Flux
Interviewee: Kyosuke Ogata

Flux FW20/21 Snowboard Bindings

What are the top three most important products of next year’s line, and why? Please tell us about them, and what makes them the highlights.
XV
It gets a completely new highback with our new “W PROP” technology. This “W PROP” can correspond to high-speed riding much better than a XF highback since two rods running on the highback to improve torsion performance and support. A slide cushion in the upper part maintains a great free feel of the boots.

XF
Came with a completely new highback this season. New symmetric looks and asymmetric function, for more support in any condition or terrain.

DS
The basic freestyle binding with medium flex, this is our foundation. With the DSL (lighter flex), DSW (winged model) and GS (ladies model) we complete the Flux DS line to the finest. Our Bestseller models.

Flux FW20/21 Snowboard Bindings

Which new materials are you using in your bindings?
The Flux quality is built on a lot of know-how on the materials we work with. That’s why we don’t come with new material, but we always think of different usage of our beloved materials in the bindings. Take a look at our new W Prop System, for example.

Please tell us about the dominant colour themes in next year’s binding line?
We always have a bunch of signature models in our collection. Those have a design chosen by the rider.

Where is your brand going? Higher? Lower?
We do our best to keep the good prices on Flux even though we bring new technologies to the rider.

Any new ideas in buckles, straps, highbacks, bases?
Highback: W PROP system in XV (new shape). We will present a new highback technology called W Prop for our Flux XV model. It performs much better with new thickness of carbon layers inside and holds a great control on high speeds.

Flux FW20/21 Snowboard Bindings

Going for an easy-in, easy-out solution next year? If so, are you licensing or developing it yourself?
All Flux Bindings already are easy in and out. The fit of the straps and ratchets are built to provide the rider with an easy access to the binding. You don’t need to push away straps before entering and you can close the binding with one hand. The easy out is guaranteed by the special Flux buckles. Flux buckles are engineered and patented with a double ratchet system to close safe and open easy and comfortable. It also prevents the buckle from blocking because of too much tension.

Anything new in production wise? New factories, new assembly methods?
The W Prop technology for our Flux XV is the latest update in our production. Last year our reinforced model came on a new highback which was pretty similar to the XF. So, we needed a next level for our XV and redesigned the inner layer on the highback for a perfect highspeed performance.

What are your top marketing stories for next season? This will help us to put the highlights in the right place.

We worked on a pretty cool video series for Instagram, so make sure to follow us on our social media channels – @fluxbindings

Also we have a lot of on snow events, where you find us with our demo gear. Together with Never Summer we have over 30 test events in the alps.

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

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