K2 FW20/21 Snowboard Bindings

K2 FW20/21 Snowboard Bindings Preview

Retail Buyers Guide:  Snowboard Bindings FW20/21

Brand: K2 Snowboarding
Interviewee: Sebastian Schmitz

K2 FW20/21 Snowboard Bindings

What are the top three most important products of next year’s line, and why? Please tell us about them, and what makes them the highlights.
In our F20 Bindings line we will launch the K2 Clicker™ X HB system. We see a big demand in clicker technology in general and found a way to have a highback version, which we believe is the key to success next to the best concerted boot! K2 has a long history in Step in technology, this experience we packed with new ideas and have a bombproof system we are pretty proud of!

This is for the demanding snowboarder that refuses to sacrifice comfort and performance for convenience. The all-new K2 Clicker™ X HB provides secure toe and heel metal mount points; aiding in quick edge-to-edge response and natural lateral mobility for a familiar flex and board feel. The Tool-less forward lean adjustment lets the rider dial in his stance on the fly, and a 3° cant on the chassis helps keeping him in his natural riding position.

K2 Clicker™ X HB also addresses the woman that knows what she wants; comfort, performance, and convenience. On the women´s version we also added a female specific highback that provides just the right amount of support! Also both versions come up with a full coverage EVA Footbed.

K2 FW20/21 Snowboard Bindings

Which new materials are you using in your bindings?
Both K2 Clicker™ X HB versions come with a GF Nylon Chassis, GF Nylon AT Highback and a 6061-T6 Aluminium Heelcup. This stands for low weight at maximum performance and durability! Combining Nylon with Aluminium, that´s the receipt!

Please tell us about the dominant colour themes in next year’s binding line?
Black is beautiful! Therefore we supply our both K2 Clicker™ X HB bindings in a clean black design. Mixing shiny black Aluminium with matte black on the Nylon parts and we have a modern look that comes steezy! On the Men´s version we also have a grey version glowing with shiny silver on the heelcup and matte grey on the Nylon parts.

Where is your brand going? Higher? Lower?
We tried to invest a maximum in developing of K2 Clicker™ X HB by keeping it on the same price base like referring bindings in our regular line. In general we think we have found a perfect balance between highest quality products and valuable price categories.

Any new ideas in buckles, straps, highbacks, bases?
We think it is important to keep our entry level models advancing and came up with news here as well. Available on our Sonic and Cassette bindings, our new P.I. ankle strap is forgiving, comfortable, and lightweight. The new Performance Tweakback™ upgrades the Cassette bindings with a redesigned look and durability.

K2 FW20/21 Snowboard Bindings

Also we have the new Asym strap. 3D contoured shape with a narrower waist profile focuses this design on fit and flex.

What are your top marketing stories for next season? This will help us to put the highlights in the right place.
K2 Clicker™ X HB will be our Top Story in bindings marketing, we will throw that in all directions!

Brand Previews

Advert

100 K2  snowboard and 99 bindings

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

Magazine

ENGLISH_102-cover
Send this to a friend