Now FW20/21 Snowboard Bindings

Now FW20/21 Snowboard Bindings Preview

Retail Buyers Guide:  Snowboard Bindings FW20/21

Brand:  NOW
Interviewee:  JF Pelchat co-owner/inventor

Now FW20/21 Snowboard Bindings

What are the top three most important products of next year’s line, and why?
Please tell us about them, and what makes them the highlights. The new B-line and the Select PRO, the B-line is a new mid-range entry level model and the Select Pro has been updated with a new canted footbed 2.0 and new buckles

Which new materials are you using in your bindings?
New carbon filed and fiber glass filed nylon in our Buckle levers.

Please tell us about the dominant colour themes in next year’s binding line?
Black is the way to go with a dash of poppy colours.

Now FW20/21 Preview

Where is your brand going? Higher? Lower?
The brand is going wider, we have managed to bring the technology to a consumer that is a little more price sensitive allowing NOW to reach a broader audience.  The B-Line at 199€ is allowing the technology to be available to more riders.

Any new ideas in buckles, straps, highbacks, bases?
New Buckles trough out the range with improved internal mechanism and removable lever for easy servicing of the Spring/lever. This will prolong the buckle life cycle, it will keep buckles out of the land fill and it’s easy to do.

Anything new in production wise? New factories, new assembly methods?
We are partnering with a 3D printing firm to create parts for our bindings that could not be possible to produce using conventional injection molding methods and In the process we are also looking at the feasibility in

What are your top marketing stories for next season? This will help us to put the highlights in the right place.
NOW bindings

More power, more control, less foot fatigue

Kingping tool-less

http://www.now-snowboarding.com/technology/kingpin-tool-less

Skatetech

http://www.now-snowboarding.com/technology/skate-tech

 

 

 

 

 

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Cruisers 2020

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Beanies FW20/21

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Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

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Goggles FW20/21

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Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

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Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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