Rossignol FW20/21 Snowboard Bindings Preview

Brand: ROSSIGNOL SNOWBOARDS
Interviewee: Arnaud Repa, Product Management

Rossignol FW20/21 Snowboard Bindings

What are the top three most important products of next year’s line, and why? Please tell us about them, and what makes them the highlights.
The three most important products of next year’s line are the XV, Diva and After Hours.

Here’s why the XV’s so important to us:
a) Xavier De Le Rue’s riding it and wanted it this way;
b) it’s got a Nylon® 3D AsymWrap high-back with natural forward lean bringing fast response to movement and precision ride while leaving room to tweak;
c) it also features an Extruded Aluminum Heelcup that’s 20% lighter than traditional injected polyamides (PA) or CNCied metals and a Nylon® baseplate that is reinforced with a 33% blend of short and long glass fibers, making it one of the lightest bindings on the market while being one of the most durable;
d) on shock absorption and board feel, the XV offers a Shore 40/60A full length EVA footbed with gel plugs at the 3 foot receptors and 3° inward canting, providing superior cushion and comfort for extensive riding.

Here’s why the Diva is so important to us:
a) Marion Haerty’s riding it and wanted it this way;
b) it’s got a polyurethane (PU) 3D AsymWrap high-back with natural forward lean bringing fast response to movement, precision ride and greater tweak-ability than Nylon®;
c) it also features an Extruded Aluminum Heelcup that’s 20% lighter than traditional injected polyamides (PA) or CNCied metals and a Nylon® baseplate that is reinforced with a 33% blend of short and long glass fibers, making it one of the lightest bindings on the market while being one of the most durable;
d) on shock absorption and board feel, the Diva offers a Shore 40/50A full length EVA footbed with gel plugs at the 3 foot receptors, 2.5° inward canting and 4mm heel lift, putting the body in a more natural and powerful stance, providing superior cushion and comfort for extensive riding.

Here’s why the After Hours is so important to us:
a) Marion Haerty’s riding it and wanted it this way;
b) it’s got a polyurethane (PU) 3D AsymWrap high-back with natural forward lean bringing fast response to movement, precision ride and greater tweak-ability than Nylon®;
c) it also features an Extruded Aluminum Heelcup that’s 20% lighter than traditional injected polyamides (PA) or CNCied metals and a Nylon® baseplate that is reinforced with a 33% blend of short and long glass fibers, making it one of the lightest bindings on the market while being one of the most durable;
d) on shock absorption and board feel, the After Hours offers a Shore 40/50A full length EVA footbed and 2.5° inward canting, providing great cushion and comfort while making nose and tail press a breeze.

Please tell us about the dominant colour themes in next year’s binding line?
Black with acid drops on cushion areas for men. Purple, dark blue and white as a complement of supreme black for women, with acid drops on cushioning as well.

Where is your brand going? Higher? Lower?
We have been able to offset the majority of the on-going increases in raw material, labor and freight costs through operating efficiencies and margin cuts therefore will make everything possible to maintain prices where they currently sit but may have to increase our suggested retail prices on certain areas depending on tariff variations.
What are your top marketing stories for next season? This will help us to put the highlights in the right place.
Making sure our bindings complement our boards while monitoring our quality-to-performance-to-price ratio to minimize the impact of soaring raw material prices, exchange rates and tariff fluctuations.

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