Burton 21/22 Snowboard Bindings Preview

Burton 21/22 Snowboard Bindings Preview

Retail Buyers Guide:  Snowboard Bindings 21/22 Retail Buyer’s Guide
Brand:  Burton
Interviewee: Jan Grimm, Hardgoods Specialist

Please provide an overview of how 2021/22 is shaping up for your brand. Has COVID-19 affected your line? If so, please explain the changes you’ve made, and how you came to these decisions.
COVID19 has forced a lot of brands within our industry (and other industries) to rethink how they approaching product development. We worked towards the right balance of offense and defense, still focusing on providing new and exciting products while maintaining strength and consistency in key parts of the line. You’ll see more Carry-Over throughout W22, a way to support our business without having to discount key products.

How much of your new line (pre-COVID) is normally dedicated to new models and artwork, and how has this changed, percentage-wise, for 21/22?
This year we focused on increasing Carry Over which led to some product updates being postponed. But innovation is our key driver, we still want to keep it fun and fresh so you will see some exciting things for W22.

Burton 21/22 Snowboard Bindings

Men’s Step On Genesis Snowboard Bindings

If you will be carrying over a larger proportion of your products than normal, how do you hope this will be received by retailers?
This will give retailers strength in their current W21 product being able to carry-forward to the following season, without the worry of liquidation.

If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.
We have some exciting updates to our Step On Line Offering coming up.

In the high-end part of the line you’ll see a brand new Step On Model, the Genesis Step On and the Escapade Step On in a unisex design with a shared Kickback Hammock. They deliver a ride with increased comfort, but still with the great response of Step On.

Burton 21/22 Snowboard Bindings

Women’s Step On Escapade Snowboard Bindings

Are you using any new materials in your bindings for 21/22? If so, what, and why?
Our Men’s and Women’s Step On bindings get updated Toe Hooks for improved comfort and performance. This is a direct response to consumer feedback we keep collecting since we have Step On on snow.

Please tell us about the dominant visual themes in next year’s binding line, including any interesting artist collabs you have lined up.
In these difficult times, it is all the more important to stay positive and spread positive vibes. So you will see optimistic content and vibrant color-use. Our creative approach is rider-driven, authentic, bold, and founded on fun.

Prices: Where is your brand going? Higher? Lower?
We will continue to offer great products for all snowboarders.

Looking at the specific components, have you made any new advancements in buckles, straps, highbacks, bases?
On top of the brand new hi-backs for the Step On Genesis and Step On Escapade we are also refreshing our entry models with some great strap and hi-back updates.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

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