Union 21/22 Splitboard Hardgoods Preview

Union 21/22 Splitboard Hardgoods Preview

Retail Buyers Guide:  Splitboard Hardgoods 21/22 Retail Buyer’s Guide
Brand:  Union
Interviewee: George Kleckner, Brand Marketing

Please provide an overview of how 2021/22 is shaping up for your brand. Has COVID-19 affected your line? If so, please explain the changes you’ve made, and how you came to these decisions.
COVID-19 hasn’t had a huge effect on the line, mainly because we produce in-house.  When Italy went into lockdown, we had already been in full-on production for almost three months.  We did adjust our production numbers, cutting them back based on updated forecasts during those lockdowns.  Back to how COVID affected our 21/22 collection – It hasn’t.  Customers will be glad to see our continued product progression.

How much of your new line (pre-COVID) is normally dedicated to new models and artwork, and how has this changed, percentage-wise, for 21/22?
We have actually used this time to focus on the Expedition category and have some exciting new things. 

Union 21/22 Splitboard Hardgoods

If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.
We are introducing our new “Rover” category, which is a Union specific approach system.  Short 100cm approach skis that are light and maneuverable for fast and easy transitions, allowing you to ride whatever board you want.  These are proudly manufactured at the Capita Mothership. 

We also will be offering Rover backpacks that are designed specifically for Rover products. 

Are you using any new materials in your hardware for 21/22? If so, what, and why?
New Magnesium S1 Ratchets – Completely new design and mechanism features an encapsulated spring that keeps water out won’t rust. 

Exofram 5.0 Ankle Straps – More adjustment, more comfortable, more durable.  Basically the progression of our Exoframe straps.
Improved Forged Carbon overall due to our new Forging press.

Any big advancements in functionality? Skinning, transitions, etc, as well as riding?
Rover System

Prices: Which area of the market do you primarily cater to, price-wise? Has this changed at all in recent times, or is it pretty consistent?
We have consistently aimed to price all Expedition bindings at a more friendly price that won’t break the bank.  Boards, skins, poles, packs, avy gear, ponytail clips…  It’s a huge investment to get in the split game.  That’s another reason for Rover.  Keep it simple, and worry more about the shred down

Union 21/22 Splitboard Hardgoods

Most brands tell us that selling in store is really important for splitboard gear, as it’s where you can get good advice. Can this be maintained post-COVID, or will you be looking to find more customers online?
Retailers have always been our main priority and will continue to be.  They are the best vehicle for getting our message out. 

What are your three biggest European markets for splitboard hardware?
Italy, Austria, and France

Brand Previews

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104 picture technical backpacks

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Magazine

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