Aphex 2023/24 Goggles Preview

Aphex 2023/24 Goggles Preview

Retail Buyers Guide:  Goggles 2023/24 Retail Buyer‘s Guide
Brand:  Aphex
Interviewee: Maarten

What are the key trends in the snow goggles market?

We have chosen bio-based frames this season, and we are happy we did that.

What were your biggest sellers in 2022/23? Why?

We have a range of 5 magnetic goggles frames and lenses, according to people’s taste they are all running very well.

How are you segmenting your snow goggles?

We have our range packages frame lens and an extra Cat1 yellow lens. This winter we also offer our special packages of Photochromatic, black edition, Clear, and Qview (High contrast lenses)

Where do you expect the biggest growth for 2023/24?

Hard to estimate at the moment.

What are the most important technological features in your 2023/24 collection?

Our new special packages with Photochromatic, Qview (High contrast) lenses.

What is new in terms of construction and materials in your 2023/24 goggle collection?

We keep on going with Bio-base

Are you implementing sustainability in your products and production processes?

We already do since this winter.

What are your marketing stories for 2023/24?

Our main goal is to be better for the planet and make more sustainable goods.



How are you helping retailers to sell this category?

We offer high-quality packages incl. carton packaging, a microfiber pouch with cleaning sloth, a lens protection sock, and an extra lens pouch.



 3 key/hero products for the 2023/24 collection:

Our bestsellers are our Oxia, XPR, and Styx goggles, all made of bio-based frames and recycled hard plastics. We put our customizing concept to the highest level, Frame, lens, or strap can be bought separately and avoids spilling products. Our new range of lens packages makes our collection more than complete.

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114 APHEX goggles

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