Nitro FW19/20 Splitboarding Preview

Retail Buyers Guide:  Splitboarding FW19/20

Brand: Nitro
Interviewee:  Tommy Delago, Founder & President


Please outline up to three new key products of interest to splitboarders in your line, and tell us what makes them so great.
SQUASH SPLIT: one of our most successful ‘new’ shape boards in the line is now available in a split version and a large size run for men, women and youth.

CAPITAL boot: our top of the line boot model has received two splitboarding-specific upgrades: Our innovative Hike’n’Ride feature with integrated forward lean adjustment that can be operated through the TLS lacing system and a special reinforcement in the sole to protect against wear and tear when using semi-rigid crampons.

Construction. This is the place where you can talk to us about what’s going on under the hood in your gear, and how you are building it.
On boards, we’re offering everything from the affordable NOMAD and VOLTA to the high-end DOPPLEGANGER which features our KOROYD® Core and Carbon fibre laminates. Our CAPITAL boot is focused on lightweight performance and is loaded with too many features to list here. Any technology used should only be focused on enhancing both hiking and riding


Onto functionality now; how do you make your stuff work better than the competition during skinning, during transitions and riding?
We have been making and using splitboards since the early 90’s, so our customers can draw from a vast experience in equipment design and use.

We feel that other than many modern Ski touring enthusiasts, splitboarders are focusing a lot more on the riding part of their day. Splitboarding is less of an after-hours exercise but rather an all-day adventure in the backcountry. Therefore, we’re building shapes that are actually fun to ride and not just a means to get you down the mountain. But also the hiking experience can be improved by small details such as our Hike Pods for easier traverses and completely redesigned forged hooks for easier assembly.

Which pricepoint is seeing the most action at retail? Are splitboarders prepared to spend money on gear, or is becoming this a discount/budget marketplace?
We think that splitboarders are used to spending quite a lot of money for their specialized equipment, but we also think participation would be higher if hardware became more affordable. We’re making an effort to offer moderately-priced boards such as the NOMAD and VOLTA, and we also offer rental versions of these boards to give more people the chance to get out and hike.


What unique features will splitboarders dig about your gear next year?
Fun, modern shapes such as the SQUASH SPLIT, out new hooks and the new CAPITAL boot.

How are graphics evolving in your splitboard-focussed lineup? Any particular trends going on?
Graphics seem to be of less importance for splitboards than for regular snowboards, but we’re making sure to hit the different tastes of our targeted customers with a specific look.

What’s the ideal-world distribution channel for your gear as splitboarding evolves? B2C, speciality retail or wider? Do people still need advice on this stuff, or can they buy them by themselves?
The keyword is availability. Very few retailers are even carrying splitboard equipment, as it is expensive, very specialized and has a higher risk of sitting on shelves in spring. So many times, people simply don’t find a solid choice of products and brands in any given store. This drives more sales towards online, as it is easier for larger online retailers to make that selection available. I believe it will be a mix of the existing channels, but it also requires some more cooperation between brands and retailers to reduce the stockage risk. More carryover product that doesn’t become obsolete after the season might be one solution.

In terms of size, which are your top three European markets for splitboard equipment?
Switzerland, Germany and Norway in this order.

Brand Previews


94 Nitro snowboards

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20


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