West FW19/20 Splitboarding Preview

Retail Buyers Guide:  Splitboarding FW19/20

Interviewee:  DAV


Please outline up to three new key products of interest to splitboarders in your line, and tell us what makes them so great.
We have introduced 2 new splitboards into the collection. We have so far only 1 product which was based on our overall freeride gun called the 6carro.

The 2 new items are meant to be:
The Muveran; for more extreme alpinism
The Grammont for a more surfy approach of the hill.

This way we complete the line for almost all the demand in splitboarding

Construction. This is the place where you can talk to us about what’s going on under the hood in your gear, and how you are building it.
For these 2 new items we decided to work in collaboration with Gara Splitboarding to use the experience and knowledge of our dear friend Ota. Loads of carbon in there for more radical use.



Onto functionality now; how do you make your stuff work better than the competition during skinning, during transitions and riding?
We mostly focus on the riding aspect. As mentioned, since our first and only product was pretty much for carving, freeride shape. We decided to go from this middle line to 2 opposite directions.

We have lots of friends who are really into alpinism and go splitboarding anytime in any conditions in the steepest and iciest peaks around the glacier. This is why the Muveran is built with several layers of carbon, to survive in any critical conditions, way up and way down.

Some other would prefer the Grammont which will give you a more surfy feeling, with a wide nose and short tail it would be your perfect tool for such runs as what you’ll find in deep Japanese powder.

Which pricepoint is seeing the most action at retail? Are splitboarders prepared to spend money on gear, or is becoming this a discount/budget marketplace?
As with every segment, there are people looking for discounted products and people looking for something specific and something with quality. We focus on this second category, as usual. We do not overproduce, we keep our stock healthy and don’t want to push the customers to overbuy. Our products are durable, you’ll keep your boards for several years and that is our goal. Buy less but good quality. Stop consuming like crazy and this way you might have still some powder to shred in a decade.



What unique features will splitboarders dig about your gear next year?

How are graphics evolving in your splitboard-focussed lineup? Any particular trends going on?
As usual for use, extremely pure and sober. Carry-over for 2-3 years



What’s the ideal-world distribution channel for your gear as splitboarding evolves? B2C, speciality retail or wider? Do people still need advice on this stuff, or can they buy them by themselves?
Specialized shops mostly but also quite some on B2C as our product is not easily findable and-or available.

Brand Previews


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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20


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