Will you attend Paddle Sports Show in Lyon? Do you think trade shows remain a place where things happen, after a couple years of (quite successful) Zooms & virtual showrooms?
What is your strategy to ensure the SS23 products will end up in stores early in the ’23 season?
In 2022, the majority of SUP brands did cope with the increased costs of material/shipping, not reflected (that much) of the MSRPs. What about the 2023 models?
Please forgive the recurrent question: Beyond the all-around supremacy, any noticeable movement to report in the other categories (touring, SUP surfing, race, river, foiling…)?
Angling / Fishing, this is the boom we see continuing, it is part of the soul of our brand and whilst ever popular in Florida, this is pushing our globally now. The outdoor mentality that COVID helped create is refining now from recreational users testing the waters, and now they want to do more with their water time. Sure go for a paddle, but now why not fish as well, or some users surf or race, but angling is the faster-growing segment, it is one the biggest sports in the world after all. A huge amount of our sales of SUP or Kayak have accessories sold with them, rod holders, coolers for your bait, and anchor systems, all aimed at those paddling with a purpose.
Hardboards: Which new technologies are you implementing in 2021?
It took us quite some time to figure out but for 2023 we launch our Apex Peddle Drive in our Gatorshell model of the Rackham SUP, this was a winner in its category at the iCast show in Orlando this year. This is the ultimate versatile solid SUP, efficient and effective to stand paddle, a stable platform to fish on, and now easy add in our seat and APEX PeddleDrive system to add additional propulsion and get further out, get where the fish are!
High-end is very healthy, this is what we see very clearly over the last 6 months. Our expectations on demand for the brand are high, we are delivering our marketing leading product to Europe for the first time and the opportunities for the shops who get involved are pretty huge. Premium stockists that are passionate about the product is our priority, high volume orders will be rare in 2023, so we will have a large stock sat ready to cover the re-orders when the season arrives.