Please provide an overview of how 2021/22 is shaping up for your brand. Has COVID-19 affected your line? If so, please explain the changes you’ve made, and how you came to these decisions.
Since we were new to the market for 20/21 everything is new for us but what we agreed on early (within our company), that the graphics and boards will and can change anytime in the year instead of dropping “the new line” in September every year. But we will keep the graphics and boards the way they are at least for one whole year.
How much of your new line (pre-COVID) is normally dedicated to new models and artwork, and how has this changed, percentage-wise, for 21/22?
I think the answer above sums it up quite well. We will do it a bit different.
If you will be carrying over a larger proportion of your products than normal, how do you hope this will be received by retailers?
If you’re a good retailer and have the money to sit on carryovers this should only be a good thing, if you don’t have the money as a retailer and needs to put the product on sale that’s when we will have a problem, not only as a brand but as a community.
If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.
We will mostly press ahead and for us every product will count and be equally important since we are brand new.
What about shapes? Anything new for 21/22? Does anything remain unexplored, or are there still advances to be made in shaping specifically?
It might be that a new model will drop, it can already have been dropped. Graphics are ready as I’m writing this and hopefully the board will be released before anyone reads this.
What new items do you have that are specifically aimed at entry level? Has this increased/decreased due to COVID-19? Please also mention anything new that’ll be aimed at the youth market.
We do not have entry level products at the moment.
Prices: Which area of the market do you primarily cater to, price-wise? Have you revisited this after the uncertainty of this past winter?
We will try to be in the lower premium sales price for now.
Please tell us about the dominant visual themes in your 21/22 gear, including any interesting artist collabs you have lined up.
All our boards have been painted by the Swedish artist Ragnar Persson, every board has a deeper story to it and so have the birds that are on them.
Park? Freeride? All-mountain? Where will your primary focus be in 21/22, and how much has that changed since 20/21?
We are mostly drawn towards freeride/all-mountain with a touch of park.