FJELL 21/22 Snowboards Preview
Retail Buyers Guide: Snowboards 21/22 Retail Buyer’s Guide
Brand: Fjell
Interviewee: Kjetil, CEO
If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.
Mostly adding more lengths to existing models. The MT 1365^w in different lengths, customised different type of riders and type of riding. And the new model with a dual purpose idea.
Are you using any new materials in your hardware for 21/22? If so, what, and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material etc here.
Same high quality production wise, and we use same materials.
What about shapes? Anything new for 21/22? Does anything remain unexplored, or are there still advances to be made in shaping specifically?
Adding more lengths to the existing models. And also testing new ideas and and new models in progress.
What new items do you have that are specifically aimed at entry level? Has this increased/decreased due to COVID-19? Please also mention anything new that’ll be aimed at the youth market.
The market target are the more interest rider, and focus on the functionality for the experienced rider.
Prices: Which area of the market do you primarily cater to, price-wise? Have you revisited this after the uncertainty of this past winter?
Upper price range.
Please tell us about the dominant visual themes in your 21/22 gear, including any interesting artist collabs you have lined up.
Blue and white classic design, with reference to the silence of the mountains.
Park? Freeride? All-mountain?; where will your primary focus be in 21/22, and how much has that changed since 20/21?
All mountain with the backcountry and free ride mind.
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