FJELL

FJELL 21/22 Snowboards Preview

Retail Buyers Guide:  Snowboards 21/22 Retail Buyer’s Guide
Brand:  Fjell
Interviewee: Kjetil, CEO

If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.
Mostly adding more lengths to existing models. The MT 1365^w in different lengths, customised different type of riders and type of riding. And the new model with a dual purpose idea. 

1

Are you using any new materials in your hardware for 21/22? If so, what, and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material etc here.
Same high quality production wise, and we use same materials. 

What about shapes? Anything new for 21/22? Does anything remain unexplored, or are there still advances to be made in shaping specifically?
Adding more lengths to the existing models. And also testing new ideas and and new models in progress. 

2

What new items do you have that are specifically aimed at entry level? Has this increased/decreased due to COVID-19? Please also mention anything new that’ll be aimed at the youth market.
The market target are the more interest rider,  and focus on the functionality for the experienced rider.

Prices: Which area of the market do you primarily cater to, price-wise? Have you revisited this after the uncertainty of this past winter?
Upper price range.

Please tell us about the dominant visual themes in your 21/22 gear, including any interesting artist collabs you have lined up.
Blue and white classic design, with reference to the silence of the mountains.

2

Park? Freeride? All-mountain?; where will your primary focus be in 21/22, and how much has that changed since 20/21?
All mountain with the backcountry and free ride mind.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

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