STRANDA_LFS

STRANDA 21/22 Snowboards Preview

Retail Buyers Guide:  Snowboards 21/22 Retail Buyer’s Guide
Brand:  Stranda Snowboards
Interviewee: Mats Drougge, Shaper & Founder

Please provide an overview of how 2021/22 is shaping up for your brand. Has COVID-19 affected your line? If so, please explain the changes you’ve made, and how you came to these decisions.
Sales wise we have seen a strong increase in sales 20/21. Building Stranda as a brand and developing an attractive line of boards has paid off. We expect to countinue  to grow as we have added more retailers in new territories and streamlined our on line shopping experience with a simpler checkout.

BOWLRIDER

BOWLRIDER

How much of your new line (pre-COVID) is normally dedicated to new models and artwork, and how has this changed, percentage-wise, for 21/22?
One of the cornerstones of Stranda is carry-over designs. We keep our topsheets for at least 2-3 seasons. So there’s no change in direction.

If you will be carrying over a larger proportion of your products than normal, how do you hope this will be received by retailers?
We are not.

If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.
We’re updating the Shorty with a new flex profile in the nose adding aluminium stringers to dampen the rocker at hi-speeds. At the same time we’re doing a redesign of the topsheet.

SHORTY

SHORTY

Are you using any new materials in your hardware for 21/22? If so, what, and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material etc here.
We’re shifting to PU-sidewalls on all our snowboards as it gives the boards a more solid riding experience on hardpack. And as mentioned before adding aluminium stringer on the Shorty.

What new items do you have that are specifically aimed at entry level? Has this increased/decreased due to COVID-19? Please also mention anything new that’ll be aimed at the youth market.
We do not do entry level snowboards.

Prices: Which area of the market do you primarily cater to, price-wise? Have you revisited this after the uncertainty of this past winter?
Starting at 590 we are at the upper part of the snowboard market. We cater to mature riders who want a good board. Price is not a part of our marketing.

Please tell us about the dominant visual themes in your 21/22 gear, including any interesting artist collabs you have lined up.
Clean, classic and surf inspired. Wood top sheets on all models except the Descender.

DESCENDER

DESCENDER

Park? Freeride? All-mountain? Where will your primary focus be in 21/22, and how much has that changed since 20/21?
Stranda is a directional brand. Freeride and carving snowboards for powder and groomers.

Brand Previews

Advert

104 Giro snow helmets

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Magazine

Screen Shot 2020-12-21 at 09.17.51
Send this to a friend