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Academy Snowboards FW20/21 Snowboard Preview

Retail Buyers Guide:  Snowboards FW20/21

Brand:  Academy Snowboards
Interviewee:  Jeff Baughn

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Construction. This is the place where you can talk to us about the new ingredients in your boards, and how you are building differently. We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material etc here.
Lots of CAMBER. Camber focused technologies. CFT.

Academy Snowboards FW20/21 Snowboard Preview

Which pricepoint is seeing the most action at retail? Premium, bottom or in the middle? What do the people want?
We make quality product and cost effective pricing under 500EU for 3 of our series. To be made in the USA with sintered bases on every model with our pricing is amazing.

Consumers are more open than ever to unusual shapes. Got any mad shapes next year? How long will this shape direction last… is it a good thing for snowboarding?
Yes, we have the Master series which was designed and developed by Chris Roach a true 90’s rider that knows what shapes worked.

Academy Snowboards FW20/21 Snowboard Preview

We’re really interested in graphic themes running through your line. What is your art department feeding you for next year?
Stickman will be on adventure for the Master series.

What are your top marketing stories for next season? This will help us to put the focus on the right decks.
We don’t have marketing gimmicks. We build the best snowboards at the best factory Never Summer. We are all about a quality foundation.

Brand Previews

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Retail Buyer’s Guides

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

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