Hurley 2023/2024 Men's Outerwear Preview

Hurley 2023/2024 Men’s Outerwear Preview

Retail Buyers Guide:  Hurley 2023/2024 Men’s Outerwear Preview
Brand:  Hurley
Interviewee: N/A

What is the overall theme behind your 2023/24 outerwear range? From which big trends do you take your inspiration?
Main theme urban, workwear US theme/trend. 

What new fits / silhouettes are coming out in 2023/24? What pant and jacket styles are most important in your range?
The BRIGHTON JACKET & PANT. We believe its going to be one of the most important style in the range. GOLDMINE 2.0 its our top style in the collection. Improving the FW22 version, making it lighter & more comfortable. 

What new colours / prints are you introducing?
New color to highlight would be Cherokee & Cherokee Camo print.

Any *NEW* technical stories with regards to fabrics and materials?
We are giving continuity to the technical features we had from last year. 3M Thinsulate, Full seamed sealed jacket in top styles. 

Any trends that your brand is moving away from?
We have a small collection. We want to develop our own style & personality for consumers that want to wear our product also out of the liquid water.

What are your top marketing stories for 2023/24?
We want to give credibility to our collection by highlighting our snowboard riders ; Geoff Brown, Jordan Phillips, Bruce Johnston, Keenan Filmer, Tyler Nicholson, Spencer O’brien

Brand Previews

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686

Alder x Division Nautica
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Vissla Upcycle contest
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ORTOVOX FW20/21 Technical Snow Backpacks
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NSP SS21 SUP Preview

NSP

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11th SHORTIES X SURFDOME Taz Knight CLEM
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Wave Bristol
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119 DEVICE
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International Report on Snow & Mountain Tourism report 2021
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Arbor 1995, First Snowboard
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2021 Most popular sports by country
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TSG

SHAKA MUNICH LOW-9131
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Weird Waves ep4
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WSL Postpones events through June
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Prism Skate Co Dump
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Ion S/S 22 Water helmets

ION

TEN Publishing
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The Choppy Water GmbH has taken over the distribution of neoprene and surfwear brand Soöruz
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160 attendees for B4BC
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Reell Reichenbach_
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Surf Expo, Orlando
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DC

Polartec Shed Less
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NSP

TSGSkate_AMMANN_20230527-13

TSG

Konstatin Orange and Cocoa Midi
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Norden Brand Profile3
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Lockdown film fest
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Retailer brand wants web copy
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GNU

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One World
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FW FW20/21 Women's Outerwear

FW

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