Hurley 2023/2024 Men's Outerwear Preview

Hurley 2023/2024 Men’s Outerwear Preview

Retail Buyers Guide:  Hurley 2023/2024 Men’s Outerwear Preview
Brand:  Hurley
Interviewee: N/A

What is the overall theme behind your 2023/24 outerwear range? From which big trends do you take your inspiration?
Main theme urban, workwear US theme/trend. 

What new fits / silhouettes are coming out in 2023/24? What pant and jacket styles are most important in your range?
The BRIGHTON JACKET & PANT. We believe its going to be one of the most important style in the range. GOLDMINE 2.0 its our top style in the collection. Improving the FW22 version, making it lighter & more comfortable. 

What new colours / prints are you introducing?
New color to highlight would be Cherokee & Cherokee Camo print.

Any *NEW* technical stories with regards to fabrics and materials?
We are giving continuity to the technical features we had from last year. 3M Thinsulate, Full seamed sealed jacket in top styles. 

Any trends that your brand is moving away from?
We have a small collection. We want to develop our own style & personality for consumers that want to wear our product also out of the liquid water.

What are your top marketing stories for 2023/24?
We want to give credibility to our collection by highlighting our snowboard riders ; Geoff Brown, Jordan Phillips, Bruce Johnston, Keenan Filmer, Tyler Nicholson, Spencer O’brien

Brand Previews

SIA x Mike West
ODOR Crunch
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Wavegarden Scotland
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Citroen Berlingo x Rip Curl
Lightning Bolt 50th anniversary
London Calling
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Kelly & Delahaye win
Landyachtz header, photo credit Jacob Lambert
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Quiksilver Young Guns 2019
The Quiksilver and ROXY Pro France comes back in 2021 as a Challenger Series event. Credit_WSL_Poullenot
Keep Calm web copy
Volunteer lifesavers
Nidecker Stash the Trash 2022
Iker Amatriain (ESP) on a Anglet gem. Credit_WSL_Poullenot
RAD Season x Fuel TV
FoamLife Seales-SC - pic by Amanda Beenen
RECCO Be searchable
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Chris Russell_rhino
International Free Ride Film Festival
Adidas Logo
RYD surf school header
cbdmd
Freeride World Tour
Portugal Market Insight
Tom Bridge
Prism Skate Co Dump
Goggles for Docs
1 Surf Expo is held at the Orange County convention center in Orlando
Mistral header
Base Maseben
Spy S/S 22 Sunglasses Preview

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tatonka recco
Boardriders
electric
Burton Snowboards
SUPRA
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Vintage collection
Sage Erickson Vans US Open header
Martino Fumagalli
Jeremt Sladen
WSL Money Equalty
Paddle Sports Show 2023
Equip SUP station, credit Samuel McMahon
Russell Winfield x Mizu
SOURCE says STAY AT HOME!
Festivals article
Steven Belly Surfline Photo credit Leo Fioravanti
ACM London Popup
Sen No Sen
HEAD Snowboards Action Shooting Flachauwinkl
Surf Park Summit
Hotzone Opening
Photo courtesy of Pirate Movie Productions
JP SUP Foil Slate PADDLEexpo expo Product Of The Year Award 2019 Welded Seams Stand Up Paddling
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KINC Appointed as UK Communications Agency for Sole Technology
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Work In Progress
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Stutgart 2022 Garden Experience @valerie.friederike
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Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney
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Hike With Board + Clicker system. Mt. Hood with OMalley
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WAVE HAWAII Ponchos
Sean Ashby Red Bull SPECT UK
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Isabella Gomez x ROXY
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Pri Shumate x Columbia
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The Choppy Water GmbH has taken over the distribution of neoprene and surfwear brand Soöruz
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Free surfers warm up before the launch of the Rip Curl Pro Anglet 2021. Credit_WSL_Masurel
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Peak Brand Collective logo
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VERDAD header
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SP United FW20/21 Snowboard Bindings Preview

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Allen Losi Go Fund Me
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Portrait Julien Duval low
Call for Innovation Projects
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Langenfeld Logo
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All-In Salty Belt.
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3rd Surf Shop Day 2021
Yes 2022/23 Snowboard Preview

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Roy Turner SVP, Show Director at Surf Expo
Support Your Local Surf Shop
Sportscape Group Sebastien Rohart (L) & Adam Pikett (R)
LAAX OPEN VOCKENSPERGER, credit Leon Laemmerhirt
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K2 FW20/21 Snowboard Boots

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FW 2023 Great Outdoors Preview

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Halldor Helgason 32
Hotzone.tv Opening Werni Stock and Torstein Horgmo, Hintertux by becknaphoto
Facetious Africa Vans
SLS men's finals Kelvin Hoeffler c shigeophoto
The lads
Portugal Market Insight
Wavegarden Cove1
Columbia Sportwear Company
WSF General Assembly in Belgrade, Serbia
Ion 2023 Wetsuits S/S Preview

ION

WSL Champ Gabriel Medina x Rip Curl
etnies x Andy Anderson
elooa header
The Snowboard Community Fund
SOURCE illustration
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EUROSIMA SURF CONFRENCE
Portugal Market Insight
New 2021 schedule
HF 30th Anniversary
Rolling Thunder Co. x MLSL
VF Corp
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Stephen Bell in Tokyo
Ryan Callinan Signs with Ocean and Earth
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logo JD Sports
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Graphic render of The Wave Bristol. Scheduled for opening October 2019.
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Mark Held, EOG President, addressing delegates at EOS
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Full Circle
NASS Festival SkatePal
Columbia Sportwear Company
New to Surf Expo exhibition
The Vans Joel Tudor Duct Tape Invitational
L1 FW20/21 Women's Outerwear

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FOals front page
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MOTORCYCLING + SKATEBOARDING THROUGH UNITED STATES AND EUROPE
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686

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Nissan x Hurley
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Matt Puckett & Kristin Harrer
11
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Rumpl blanket
Boot fitting. Illustration - SOURCE
High Five Festival 2022
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VF Corp
elooa girls camp
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SOURCE front cover
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Dakine
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Surf for Tomorrow, episode 7, It's more than surf
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Globe Low Velocity lifestyle
Nitro Teamshoot Klaeppen M Rohrbacher 23
Surftown MUC, Munich
The GKA awards presented by Lewis Crathern and Jo Ciastula
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K2 FW20/21 Snowboard Preview
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NSP-SURFBOARDS-4

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bolle 2023 Sunglasses preview
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TAN18_Action SNB_Gigi Ruef & Carlos Garcia Knight_Klaus_Polzer_102_MR
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Lightning Bolt x Gerry Lopez
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80 billion items of clothing
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logo JD Sports
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Bayonee CCI SOURCE Illustration
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Hintertux, Austria Entrance
Green
Florence Marine X, Founder JJF by Parallel Sea
Public Trust documentary
Igloo Coolers logo (U.S)
Sanna Hörvallius x Manera
Scandalnavians 2 photo by Eric Nylander
Founders Brian Singer and Doug Warbrick CREDIT Rip Curl
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Sport-Achat Bikexpo Summer Lyon B2B Venue Sports Industry Event
Red Paddle B Corp
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SportJam 2020
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Josh Neilsen x Jones
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Stance- shop local
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NASS 2020 Poster
Elysa Walk, Chief Business Officer
eurosima sponsorship
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Edouard Delpero C Skins
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Travis Rice
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Metallica
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Fat Tony's True Conversations
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POC and MIPS collab on helmet safety
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FLYN-4
Snowboard Addiction 3
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Vail Resorts reopening
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F2

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Iconic boardsports brand Quiksilver has joined the EOG
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The Vans Snow Team in Jackson, Wyoming
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HLC acquires AEND
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Polyola Photo credit- ThouronJulien, Anglet_11 SurfPix
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Weird Waves season3
Spot to Spot header
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WSL x FFA_photo credit_ WSL & Poullenot
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THEOREM_BOREUM_BOMBAY

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Social Report, Journal vol2
Full Stack Supply Co x FSSC
@craig__anderson, Db. Photo credit_@nathan__hensaw
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Jörg Ludewig
Graystone skateboard coach Gabriel Njie. Photo: @eckersphoto
Mark Held, EOG President, addressing delegates at EOS
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Elevated Surfcraft FW20/21 Snowboard Preview
16x9
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Head
We are feel good logo
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Ola Nyards, Inlandet
Burton's President, John Lacy
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Date change ISPO
Euroglass 2020 Foamie
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StayTuned_box-art
Pier to pier co-founders Adam & Ben
Nidecker Banked Slalom
AtomicTimMetcalfFinlayMickel
FFW
IMG_E2401
Golden Ride mag Crowdfunding
Namuk specialise in high-quality outdoor clothing for kids
COVID Update
Polartec management
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MarketIntelFrance
Outdoor Trade Show 2023
HOV_SN2018_1920x1080_FB2
elooa home sweet home camp
wheel and waves
Screenshot 2019-01-09 at 12.20.20
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ActionSportsJOB.com postings
ISPO Munich logo
A Day For Jake, March 13
100th Big Wig, Roxy's Emilie Souvras
Snow and Rock Snowboard Buyer, Sam Clark. Photo James North
Jeff Kendall Former Skateboarder NHS Vice President Promoted Chief Marketing Officer President
Screen Shot 2018-06-08 at 12.52.11
Paris Surf & Skate Film Festival 2021
Slide x Outdoor Trade Show [Winter]
jones snowboard bindings
VF Corp
DC UK tour
Absolute-Snow_SquareLogo
Brooke Farris, CEO
multi-device106
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press release
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logo JD Sports
Sean Cliver Todd Bratrud Paper To Print Skateboarding Art Exhibition House of Vans Dumb Big Brother
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Surf shop day
BWRAGNazare1_BrunoVeigaPhotography
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Maria Frykman has been appointed Chair of Scandinavian Outdoor Group
Freeride World Tour
SEMPER ONE
Aleck 006 helmet profile
VF Corp
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Jeremy Jones BoardSport SOURCE Mag
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Scandalnavians 2 photo by Eric Nylander
SP 2022/23 Snowboard Bindings Preview

SP

686 FW20/21 Women's Outerwear

686

Danny Way Frame
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Jeanne Duval's 21
Kingsnorth Transform Hintertux
Jack Freestone x Creatures
Snowboard commu ity fund nitro
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L1008428Tony Hawk Signature Line
Columbia Sportwear Company
Logo Ludvig Billtoft Stalefish Markus Rohrbacher Photo
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19SNB5_MG_3155_SOC
Montagne Verte
SIC 2023 SUP preview

SIC

Dakines Falvien Foucher, Bucher + Walt's Julien Boucher and Dakine's Frank Heissat
Cracow DIY Adventure
SPY+ FW20/21 Goggles

Spy

Wavegarden Cove Urbnsurf Melbourne Surfing
David Tanner Boardriders Web Copy
Fidlock hermatic header
Bruno Pitanga Photo By David Edmondson2
SIC-SUP

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Weird Waves, episode 2
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2022 poster
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Screenshot 2023-10-08 at 12.23.33
DC Lodge
BB Summer Jam Wakeboard event
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