O’Neill SS21 Boardshorts Preview

Brand: O’Neill Europe
Interviewee: Joffrey Delfgaauw, Head of Design

Saleswise, how are the technical boardshorts doing compared to the walkshorts and beachshorts?
The demand for technical board shorts is always slightly lower than the one for our wide range of walk shorts and beach shorts. Nevertheless, we see a new trend in the direction of technical shorts, especially for our Hybrid Collection which offers multiply user moments. This collection is all about garments that allow the wearer to transition seamlessly from a day spent at the beach or hiking in the mountains to an evening at the bar.

How has Covid affected your SS21 sell in plans ? (delays/range cancellations/carry over…)
Covid has definitely been a challenge for all of us but there is also a positive effect to it; We have noticed significant growth on all online platforms not just on our website but partner/account platforms as well. We also just launched our first digital GTM which was a great success. Otherwise we work closely with our partners to ensure a smooth SS21.

What’s hot, what’s not (anymore) for summer 2021? (influences/silhouettes)
In recent years, sustainability has gained more and more attention. Therefore, having a sustainable collection seems to be very hot this season. We have started our O’Neill Blue Ocean Mission in 2015 and continue to work on reducing the impact we have on our playgrounds and this season we reach another milestone. 92% of our total collection is made from at least 40% sustainable materials, including 100% of our swim wear.

Sizing: boardshorts lengths are going up and down. Do you offer several outseam lengths?
In this year’s collection, fits have been reconsidered across the range. Whatever fit is preferred we have a great variety, colors and graphic. Our shortest item, the Cali Panel, is 14 inch but our swim assortment goes until 20 inch – something to suit everyone.

What is the sweetspot for boardshorts as far as pricepoints are concerned?
The Hyperfreak Hydro Boardshorts are the most technical Boardshorts in the O’Neill swim collection and priced at 129.99 Euro. This is also our athletes favorite.

But the sweet spot is definitely between 49.99-69.99 euro, with our more commercial styles like the Cali Floral swim shorts.

What colors/patterns will drive the SS21 season?
Pastel hues have been around for the longest time, made particularly famous through the 1980s and we believe in a revival. This season pastel tones are hotter than ever which comes back in our California vacationer pack, with stylish American Retro Vacation silhouettes in pastel colors and nostalgic all-over prints.

The patterns for our Citizens of the World Collection is inspired by destinations a little further afield and the souvenirs you collect along the way. It’s all about borderless thinking and embracing a truly global perspective.

Polyblends or natural fabrics: what’s your take for SS21?
With our ocean mission and the initiatives like Repreve, Bionic, BCI, we are partnering, we believe natural fabrics are the future. We use polybends but work only with recycled nylons and polyester.

Do you have an eco initiative associated to your boardshorts offer (manufacturing, education programs…)?
Jack O’Neill started a sustainable school called the Sea Odyssey.

The sixty-five-foot catamaran of Jack O’Neill, packed with fourth- through sixth-grade students, turned into one of the most informative classrooms when it comes to ocean knowledge. In fact, the catamaran is a floating laboratory carrying these young students on a voyage of discovery called the Sea Odyssey. The onboard curriculum includes several hands-on experiments and observations to further protect our playgrounds.

Please describe your 3 hottest products retailers should carry.
Hyperfreak Comp: Our Hyperfreak comp is made from sustainable fabric and this year it comes in even more colorways as well as our global print which will be available in all countries. Equipped with the epic no-tie-fly, no inseams, a Hyperdry function for quick drying and a pro stretch fabric, so no movement is restricted. It’s our O’Neill surf teams favorite.

Waterproof Pocket Hybrid Boardshort: The WP-Pocket Hybrid Shorts are made from recycled plastic bottles and thanks to a magnetic, self-sealing closure, it’s guaranteed to a 30M totally waterproof pocket. We introduced the water proof pocket last year but because of the success we decided to add the function also to our hybrid short.

The Vert short is our number 1 best seller made from 50% recycled nylon fabric, with hyperdry coating, available in 14 colours and part of the never out of stock program which means it is available throughout the whole year.

Brand Previews

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In this photo taken on May 21, 2019 shows shoppers at an outlet mall exit a Nike store in Los Angeles. AFP GETTY IMAGES

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10th fest header, Laura Enever photographed by Stu Gibson

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Jim Frazier, Senior Vice President, Global Marketing at PrimaLoft

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Sven Thorgren Spektrum Sponsorship Sweden Snowboarding

World Surf League Surf de Nuit Deeply Pro Anglet Red Bull Airborne Qualifier

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11 Surf Expo has moved to new hall in the Orange County convention center

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Graphic render of The Wave Bristol. Scheduled for opening October 2019.

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Burton Welcomes New Chief Marketing Officer Sarah Crockett

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Patagonias recently updated mission statement, as things are getting critical now

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686 Founder Mike West with the Hydrastash

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Taryn Ryan, Global Head of Marketing Smith

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Looking Sideways episode 100a&b. Danny MacAskill & Nicolas Muller. Photos by former SOURCE art director, Owen Tozer

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Snow and Rock Snowboard Buyer, Sam Clark. Photo James North

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Maria Frykman has been appointed Chair of Scandinavian Outdoor Group

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Kevin Casillo - Sr. Global Marketing Manager, Surf & Snow. Photo HMT.

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HotzoneOpening 2020 MetalBattle Markus Olimstad by @becknaphoto

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Dragon

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Patagonia National Park Volunteer Programme, credit Eugenie Frerichs

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8 Mervin's UK powerhouse, Lauren Lidford and Freeze Pro Shop (Edinburgh)'s Surf Buyer, Mark

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Yes

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3 It's been a while since we've seen the Hintertux Glacier in such glory in the beginning of October

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Italo Ferreira joins Creatures of Leisure

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The men's 2021 season fronted by World Champ Italo Ferreira is set to kick off December 8th with the Billabong Pipe Masters presented by Hydro Flask. Photo credit WSL KELLY CESTARI

Element

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Portuguese Deeply Team Rider Vasco Ribeiro at the 2018 Pro Anglet

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Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney

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The partnership uplifts the importance of rallying around community and youth, fostering a kinder world and equality for all

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Hannes Klausner, photo by Christoph Breiner

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Surf Ranch Pro 2018 winner Gabriel Medina. Photo HMT

1 Surf Expo took place inside its regular venue Orange County Convention Center In Orland Florida

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Steven Belly Surfline Photo credit Leo Fioravanti

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Greyson and Dibi Fletcher wth their skateboard art

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Danny Burnstein - Gotham Water - 2017 Photo MUST Credit Sean O'Brien

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Founders Hristo & Dimo. Photo_Ivaylo_Donchev

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Tahe Factory SUP credit Emmanuel Berthier

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Rome Co-Founder Josh Reid with downtime in the Lodge. Photo Tom Greenhill

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Steve Douglas. Rolling Thunder. BoardSport SOURCE

The Quiksilver and ROXY Pro France comes back in 2021 as a Challenger Series event. Credit_WSL_Poullenot

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Dakines Falvien Foucher, Bucher + Walt's Julien Boucher and Dakine's Frank Heissat

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Adelio wetsuits x Good Question Supplies

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686 Founder Mike West & Marketing Lead, Brent Sandor

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Torq's GM Sebastian Wenzel during the 2016 Torq sales meeting, Mundaka, Basque Country. Photo-

DC

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Free surfers warm up before the launch of the Rip Curl Pro Anglet 2021. Credit_WSL_Masurel

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2023 International Report on snow and mountain tourism

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On the cover: Dragon Lodge Snowboarding's John Bassett. Photo Owen Tozer

Korua

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ipath

POC

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Select

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International Report on Snow & Mountain Tourism report 2022

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Directors and members of the Jury of the 16th edition of the International Surf Film Festival Anglet, with Bruno Delaye, the Festival Organiser.

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Nitro Snowboards has joined the European Outdoor Group

Lib Tech snowboards

Weston

Tur

Vans taps the creative mind of one of Malaysia’s up-and-coming artists for a vibrant new capsule.

1910

Moai

TCSS

Academy

SUN ZAPPER

Roger Hinds

Head

American Socks

The Red Bull Bowl Rippers 2020 podium by TEDDY MORELLEC RED BULL CONTENT POOL

Von Zipper

Rossignol

Norden

Vans Europe Sambal Sambal Ainara Aymat Lee-Ann Curren Kylian Castells Indonesia Surf Waves

Volcom

ROXY

SIMS

Plenty Humanwear

Airblaster

EOG General Secretary Arne Strate opens the Outdoor Industry Breakfast at ISPO Munich 2020

Osiris

Norden

Hyda

FWD Apparel

Black Diamond

Never Summer

Oakley

Mammut

Miller Division

OBfive

SUNTRIBE

Vaimiti_SS24_DMosqueira__M0S0729_Feb02,2024

Protest

Nitro

Wave Hawaii

Natural Selection and Red Bull Content Pool - Ben Ferguson. Photo Tim Zimmerman, @fotomaxizoomdweebie

Rossignol

Burton

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Hydroponic

Greenbush

ROBIE

Sportscape Group Sebastien Rohart (L) & Adam Pikett (R)

Stewart Surfboards

Rossignol

Picture Organic Clothing

UWL Surfboards

HSC-2026-S1-WORKBOOK-OFF-FIGURE-lifestyle-pic

Herschel

Ice Breaker

K2

ROXY

TSG x Markus Keller by Markus Rohrbacher

Aqua Marina

RRD

GNU

Rome

Rip Curl Wetsuits

Academy

Pro-Tec

Rossignol

Anon

Burton

Loaded x Unlimited

AURORA RIDING NORTH from Quiksilver Athlete, Mat Crepel and best friend Damien Castera

Surf for Tomorrow, episode 7, It's more than surf

American Socks

Drake

Oakley

JAAKKO_OJANEN_FRONTSIDE_FLIP_COLOUR_05_HENRY_KINGSFORD

HEAD Snowboards

Dakine

ROXY

[108] Cobra’s senior team including legendary shaper Kym Thompson (captioned)

Bawbags

Duotone

Spektrum

Naish

O'Neil

Glacier Optics

Dakine

Naish

Bliz

Niseko Tourism_skiing photos by @alexgerni_47

Amplid

Spinera

Stance

Giro

Adelio

Smith

Salomon

Backcountry Access

Sandy Shapes

Town and Country 2022 Surfboards Preview

Town & Country Surf Designs

Offline Nitro Snowboards Movie Red Bull Interview Snowboarding

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Flojos

Flaxta

Slingshot

Rojo

Miller Division

Liquid Force

Swox

Melon Sunglasses

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Airhole

Lightning Bolt

co-CEO Donna Carpenter announcing the news @ Burton Snowboards HQ, Vermont

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Amplid

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I-Sea

Loaded

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O'Neill

Spark R&D

Mistral

Dragon

Drake

Loaded

Flojos

Raen Sunglasses

Nitro

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O'Neill

Salty Crew

Mellow Sea

Boa

Drake

Soul Waterman

Rehall

Oxbow

JONES

Nidecker

The James Brand

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Rome

Florian Fischer (RIP) in Finland by Keke Leppala

SIMS

Now

Picture

Yes

TOPO DESIGNS

We aRe SpinDye

Body Glove

Levitaz

K2

PALM AND PINE

Resero

Capita

SUNTRIBE

Forum

Eastpak

Nitro

Semente

Gath

LOST

Moai

Otis

S1 Helmets

DC__0001_WOMENS PANORAMIC JACKET DC-090618-WI20_Transitors_GIFs_BTY_4598

DC

Arva

Borealis

Quiksilver

NSP

CHPO

FoamLife

Surftech

Wheels and Fins 2019 Cancelled Financial Constraints

Prosurf

Never Summer

Rossignol

Lib Tech

Amplifi

Etnies

Amplid

JONES

ROXY

Fallen

Jobe

Voited

JONES

Db signs @craig__anderson. Photo credit_ @nathan__hensaw

Oakley

Rip Curl

Clew

Von Zipper

Brethren

Spektrum

Prosurf

Triple 8

DC Shoes

Easy Snowboards

Supernatural

Eivy

MVT452_A_LASSEN3LXPOREJKT_ALLUREBLUE-BLACK_2

Picture

Globe

Borealis

Vans

Circa

Crosby Colapinto Freshwater Pro WSL World Surf League Wildcard

DC Shoes

Amplifi

Gul

Body Glove

Flow

BBCo

NOW Bindings

Norden

Forcefield Body Armour

Norden

FCS

Jobe

EMERICA

Cotopaxi

Oakley

Jucker Hawaii

SINNER

Volcom

Elwing

C-Skins

Spektrum

Island Tribe

Dakine

YukaFujimori_C26JPNShoot_TeineJPN_KentaroMatsuda_3659

Anon

Freewing

PATAGONIA

Otis

K2

Elho

Pacsafe

Arbor

DC

Indiana

Aztron

O'Neill

Dragon

BIC

Roark

Hossegor's expansive beaches. Photo David Tchag

Hurley

Rossignol

Prism

Eivy

Kavu

SP25_Performance_Road_Aerocraft_HIPER_60032-00018_1

100%

Flow

Kanoa

LiveHeats x World Snowboard Federation comp app

Fishing Lines

GUL-1_0000_UPDATED-VR1242-B5BKBK-INSIDE-FRONT

Gul

Its On Zinc

Quiksilver

Bonfire

Dewerstone

Mindless Longboards

Typhoon

Red Paddle Co

Sessions

Nidecker

Gul

West

BBCo

Gul

Cool Shoe Corp.

Salomon

Airboard

Follow

Dupraz

Weston

Oakley

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Evoc

West

Chrome

Flux

Evoc

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Oakley

Drake

Volcom

FW

K2

New Balance

House of Vans Made For Skate Book Launch Relaunch Skate Skateboarding Shoes Footwear

Globe

LOST

SIC

Kanoa

Forward

Miller Division

Union

Reef

Horsefeathers

LOST

Weston

Head

Norden

Dewerstone

Osiris

Sandbox

JONES

Salomon

Airboard

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Public Snowboards

DC

Vimana

Cool Shoe Corp.

Brethren Apparel

Airblaster

ROXY

Plenty Humanwear

The Foam Life

North Kiteboarding

Dakine

Sweet

Rojo

Rusty

Bent Metal Binding Works

Liquid Force

thul-F6D2A393-19F3-4BED-B7F0CBD87FA4329C

Anon

DC

Melon Optics

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O’Neill SS21 Boardshorts Preview