Rhythm SS21 Swimwear Preview

Brand: Rhythm.
Interviewee: Marie Azam, Brand Manager Rhythm Europe

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
One pieces are still a major trend for all kinds of girls and bodies. Rhythm plays with versatility for our one pieces, designed as a swimsuit but also to be upstyled as a body suit when paired back with relaxed bottoms or denim.

More and more girls are enjoying water sports so sporty shapes for surf, stand-up paddle, swimming etc. are increasing in the majority of ranges. Rhythm offers a long sleeve onepiece with backside zip and a boyleg Surf short designed for the activity-based beach goers, for the lady sliders.

With a global trend of bodypositivy, Rhythm offers a large range of shapes, we’ve increased the styles suitable for larger cups up to DD cups. From the high-cut or hipster for the sun lovers to the high waist or regular bottom, all girls can find a bikini or a one piece that suits their body type and makes them feel great!

OHANA

What have been the major inspirations behind the designs in the SS21 range?
With its relaxed approach to everyday life, the Rhythm Spring 21 collection intends to encapsulate the idyllic coastal lifestyle craved by our Rhythm Girls, with a range of diverse effortless silhouettes in new and exciting colour ways. Our collection has 3 key merchandise stories:

For the fashionable natural born entertainer, who participates regularly in ocean-side social activities: a range of feminine shapes, elegant details in peachy corals, tonal sand and white prints.

For the the adventurer, a free spirited girl who dresses to be noticed. This capsule takes you on a journey through terracotta buildings and Moroccan spice markets with trendy shapes, powerfull prints in rich spicy colours of plums and bold oranges.

For the dreamers and the old souls, dreaming of mid week escapes with quiet coastlines, a car full of friends and her film camera. A line full of feminine silhouette, in an eclectic mix of soft pastel hues and delicate jacquard fabrics.

How has Covid-19 affected your SS21 sell-in plans?(Delays, Range cancellations, carry-over)
We suffered as many brands did from some delays in the samples delivery. The range has been resized a little to focus on strong product, balancing commercial and fresh and bold new items.

The big highlight of the season is the introduction of a Classics collection in the range with classic style, timeless design and authentic to Rhythm

TOLUCA

What style/shape of swimwear is most popular in your range?
One pieces are winning the top of the ranking, but two-piece bikinis still remain very strong, especially our bralettes that are strong sellers season after season. We’ve increased the offer of underwire pieces, in both bikini tops and one-pieces, following the strong trend of the 90’s beachwear and enabling larger cups to find a good support even in very trendy and stylish swimwear.

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
Our main material is our nylon/spandex, in plain or textured fabrics. In terms of technical details, all of our straps and padding are removable. We also add a hidden underwire bandeau top for a seamless finish.

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
The merchandise stories and color palette (in question 2) are aligned with the apparel line.

What efforts are you making towards sustainability?
If there’s a more considered way that contributes to a better world then Rhythm is committed to taking the right steps such as an eco-friendly swimwear offering, designed using Econyl®, a breakthrough material gathered from waste found in our oceans such as fishing nets, fabric scraps and industrial plastics.

We ensure a considered experience for the earth from start to finish with our new biodegradable packaging sold with each of our eco-friendly garments.

What kind of support are you offering your retailers?
Seasonal POP, gift for purchase program, share communication on social media etc..

Brand Previews

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French (speaking) SOURCE cover hall of fame. Pacome Allouis, Thierry Kunz and Etienne Pinon. But who wore it best?

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Volcom's Ryan Immegart, Liberated Brands Co-Founder and Volcom CMO

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SKTWK 2019, Real Street. Photo cred Dennis Scholz

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The epic lesft of North Narrabeen will welcome the world's best surfers for the second stop of the upcoming Australian leg of the WSL Championship Tour.

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Grant 'Twiggy' Baker (ZAF), two-time Big Wave Tour Champion, at the 2018/2019 Jaws Challenge at Pe'ahi, Maui, Hawaii.

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photo credit_ Christa Funk. surfer_ Gopal Butler. location_ Oahu, HI

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…Lost Enterprises Forms Partnerships With Distributors SurfCloud & Boardtech

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Jeff Kendall Former Skateboarder NHS Vice President Promoted Chief Marketing Officer President

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SCOTT HARGREAVES JOINS WORLD SURF LEAGUE (WSL) AS COMMERCIAL DIRECTOR

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co-CEO Donna Carpenter announcing the news @ Burton Snowboards HQ, Vermont

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Maria Frykman has been appointed Chair of Scandinavian Outdoor Group

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Founders Hristo & Dimo. Photo_Ivaylo_Donchev

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Photo Credit Michael Lehmann, Rider Thomas Kigle

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RX_251_SURFING-HORIZONS_LUTTON_MOOD MOVING_15548

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Free surfers warm up before the launch of the Rip Curl Pro Anglet 2021. Credit_WSL_Masurel

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1 - La Clusaz. Getting busy as the clouds clear on day 1

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Crans-Montana, Nidecker Banked Slalom 2022-(c)Ed Blomfield

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Sportscape Group Sebastien Rohart (L) & Adam Pikett (R)

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11th SHORTIES X SURFDOME Taz Knight CLEM

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Tahe Factory SUP credit Emmanuel Berthier

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Johannes Ritter & Gregor Common Pally'Hi

Island Tribe

SCA_FALL 20_Speed Wheels Hand Jacket_Black_Front

Santa Cruz

Mindless

Karakoram

ipath

Reef

Kavu

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Dickies

Salomon

Rome

Templeton

Pioneer Flasks

Firewire

Takayama

Rhythm

Moskova

O'Neill

Spinera

GLORY BOARDS

Appletree

BIC

DC

Sandbanks

WhatsApp Image 2025-08-25 à 12.58.31_861a9d77

Shapers Club

Primus

Dakine

Billabong

Stranda Snowboards

Liquid Force

EMERICA

ROXY

Bollé

Amplid

TSG

Dragon

JONES

Picture

UK MINI RAMP CHAMPS TO TAKE PLACE AT WHEELS AND FINS FESTIVAL

Slingshot

Kavu

Triple 8

MIZU

Dragon

HippyTree

[108] Cobra’s senior team including legendary shaper Kym Thompson (captioned)

Salomon

Drake

BN3TH

Sandqvist

Hurley

Rehall

JONES

Select

SnoKart

JONES

686

Rossignol

Italo Ferreira joins Creatures of Leisure

Takiyama

Rome

Nikwax

Oakley

Supernatural

K2

Oakley

Aphex

PHARE_DE_LA_VIEILLE_NH4A4065_©MattGEORGES

Manera

ACTION_2_Nahia Milhau - by yassin erraya

Sooruz

Slide

Manera

Osiris

O'Neill

Weston

Gul

OTIS Eyewear

Dragon

Borealis

Black Flys

Dupraz

clover

Electric

SIC

Oxbow

PALM AND PINE

Aphex

O'Neill

Arbor

CHPO

SUNTRIBE

One the cover: Amplid Founder Peter Bauer. Photo by Manue

Lightning Bolt

L1

Klean Kanteen

Rome

Osiris

Duotone

Quiksilver vintage collection Europe sold out 24 hours Australia

Armstrong

Venon

Eleveight

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Homeboy

Bern

Jbay.Zone

Triple 8

Lightning Bolt

Duer

Backcountry Access

Red Paddle Co

Mystic

XION

Panda Optics

Verdad

Burton

Voited

Academy

Red Bull SPECT

Elwing

O'Neill

West

Supernatural

Sroka

Roxy 2023/2024 Women's Outerwear Preview

Roxy outerwear

Catch Surf

Loubsol

Miller Division

Ocean & Earth

Dakine

Santa Cruz

Niseko Tourism_skiing photos by @alexgerni_47

Amplid

POC

Carver

es

DB

Rhythm

Gumbies

Easy Snowboards

BN3TH

Nidecker

After Essentials

Db signs @craig__anderson. Photo credit_ @nathan__hensaw

TCSS

Boardworks

Loaded Boards

Slingshot

Picture Organic Clothing

Salomon

JJ-Camps-Group-(c)-Samuel-McMahon-2017-1

Billabong

LiveHeats x World Snowboard Federation comp app

Flux

Globe

Reef

Loaded

Roxy goggles

Bone

Rome

Thirtytwo

REKD

Rossignol

Airblaster

HDWool

Gin Kiteboarding 2023 Kiteboarding S/S Preview

GIN Kites

VAST

Volcom

Naish

Double Deck

Barts

Yow

C-Skins

Rusty

Borealis

SeventyOne Percent

HotzoneOpening 2020 MetalBattle Markus Olimstad by @becknaphoto

Tahe

Verdad

Ohana

Spy

Gotcha

gogglesoc selects 138 Alternatives as European Communication & Marketing Partner

GNU

Dakine

International Report on Snow & Mountain Tourism report 2022

Greyson and Dibi Fletcher wth their skateboard art

Glacier Optics

ABS

Südwolle Group

Sunset. Credit - Praia da Grama, Wavegarden

Dakine

C-Skins

Mistral

Plenty Humanwear

Liquid Force

DC

Protest

Spacecraft Collective

Herschel

Pierre-Charles Fayolle, new Global Operations & Customer Service Coordinator for Slash By GiGi

I-Sea

Nitro

Volcom

Gul

Town and Country 2022 Surfboards Preview

Town & Country Surf Designs

Armstrong

Smith

DB Longboards

THUNDERBOLT

Quiksilver

Union

Quiksilver

Buddy Buddy

TSG

100%

Reedin

Weston

Evoc

Dakine

Imagine Surf

Go Soft

Bataleon

Etnies

Now

Never Summer

NSP

Bataleon

Yes

O'Neill

Black Diamond

Nitro

Amplid

BIC-SUP_2019_SUP-AIR_Pierre-Bouras_PBO_3980_HR POST

BIC

Manera

Haydenshapes

ION

Sun Bum

Nobile

Globe

Basque Country Surf 2022 Surfboards Preview

Basque Country Surf Company

SP

Skateistan students skate the park in Bamyan for the first time

CoolShoe

Konvoi

RED BULL AIRBORNE FRANCE PREPARES FOR COLLISION OF AERIAL INNOVATORS

Salomon

Mons Royale

Oakley

Greenbush

Slingshot

Head

Anon

Homeboy

Brethren

Gotcha

Eivy

Nitro

After Essentials

Rusty

Salty Crew

ROXY

Yoloboard

Picture Organic Clothing

Mellow Boards

Vimana

Yes

Hurley

Quiksilver_233_Solar_EQYEY03207-KYH0_BenPotier_2

Quicksilver

Northwave

EQ

Roger Hinds

Fanatic

Dragon

ROXY

BN3TH

Sandy Shapes

Slash

Prosurf

Miller Division

Amplifi

Vimana

Opus

Boards at Colors of Surfing's concept shop

SIC

Picture Organic Clothing

S1 Lifer Skateboard Helmet Peter Hewitt Invert

S1 Helmets

TOPO DESIGNS

Rip Curl

Taryn Ryan, Global Head of Marketing Smith

ELEMENT BARCELONA featuring the FREDITANO PROJECT

Fallen

Fjell

Quiksilver

Kavu

Choppy Water GmbH Tahe Outdoors Germany Austria Distribution Tahe Marine Zegul Egalis Artistic, Robson

LB7524-SUP-TEMPO-11_6-IN-SITU-©MOOVING-1

Aquadesign

Miller Division

Resero

Vision

Jones Snowboards

Salomon

Adidas

Brethren Apparel

Flow

Ryan Callinan Signs with Ocean and Earth

Airblaster

Spy

House of Vans Made For Skate Book Launch Relaunch Skate Skateboarding Shoes Footwear

Melon Optics

After Essentials

Evoc

SIC

Colour Wear

Airblaster

Head

Hannes Klausner, photo by Christoph Breiner

Rojo

Never Summer

Vans

O'Neill

Ocean & Earth

Rossignol

On the cover: On the cover Frode Goa Photographer, Atle Dahl

PATAGONIA

Borealis

Thirtytwo

Nitro

QS_2019_S1_Product_rider_Bali_Heywood_L1004297

Quiksilver & Roxy

Spinera

Sandbox

Thomas Chassagne aka « Chazou » - Nose Blunt

Roark

Naish

Loubsol

fotobueno_GOG_TARNOVIA_2023-07-03_(1353)

Gog

Halagear

sweet protection

Nidecker

Moai

Amplifi

Dragon

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Rhythm SS21 Swimwear Preview