Rhythm SS21 Swimwear

Rhythm SS21 Swimwear Preview

Brand: Rhythm.
Interviewee:  Marie Azam, Brand Manager Rhythm Europe

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
One pieces are still a major trend for all kinds of girls and bodies. Rhythm plays with versatility for our one pieces, designed as a swimsuit but also to be upstyled as a body suit when paired back with relaxed bottoms or denim.

More and more girls are enjoying water sports so sporty shapes for surf, stand-up paddle, swimming etc. are increasing in the majority of ranges. Rhythm offers a long sleeve onepiece with backside zip and a boyleg Surf short designed for the activity-based beach goers, for the lady sliders.

With a global trend of bodypositivy, Rhythm offers a large range of shapes, we’ve increased the styles suitable for larger cups up to DD cups. From the high-cut or hipster for the sun lovers to the high waist or regular bottom, all girls can find a bikini or a one piece that suits their body type and makes them feel great!

Rhythm SS21 Swimwear

OHANA

What have been the major inspirations behind the designs in the SS21 range?
With its relaxed approach to everyday life, the Rhythm Spring 21 collection intends to encapsulate the idyllic coastal lifestyle craved by our Rhythm Girls, with a range of diverse effortless silhouettes in new and exciting colour ways. Our collection has 3 key merchandise stories:

For the fashionable natural born entertainer, who participates regularly in ocean-side social activities: a range of feminine shapes, elegant details in peachy corals, tonal sand and white prints.

For the the adventurer, a free spirited girl who dresses to be noticed. This capsule takes you on a journey through terracotta buildings and Moroccan spice markets with trendy shapes, powerfull prints in rich spicy colours of plums and bold oranges.

For the dreamers and the old souls, dreaming of mid week escapes with quiet coastlines, a car full of friends and her film camera. A line full of feminine silhouette, in an eclectic mix of soft pastel hues and delicate jacquard fabrics.

How has Covid-19 affected your SS21 sell-in plans?(Delays, Range cancellations, carry-over)
We suffered as many brands did from some delays in the samples delivery. The range has been resized a little to focus on strong product, balancing commercial and fresh and bold new items.

The big highlight of the season is the introduction of a Classics collection in the range with classic style, timeless design and authentic to Rhythm

Rhythm SS21 Swimwear

TOLUCA

What style/shape of swimwear is most popular in your range? 
One pieces are winning the top of the ranking, but two-piece bikinis still remain very strong, especially our bralettes that are strong sellers season after season. We’ve increased the offer of underwire pieces, in both bikini tops and one-pieces, following the strong trend of the 90’s beachwear and enabling larger cups to find a good support even in very trendy and stylish swimwear.

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
Our main material is our nylon/spandex, in plain or textured fabrics. In terms of technical details, all of our straps and padding are removable. We also add a hidden underwire bandeau top for a seamless finish.

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
The merchandise stories and color palette (in question 2) are aligned with the apparel line.

What efforts are you making towards sustainability?
If there’s a more considered way that contributes to a better world then Rhythm is committed to taking the right steps such as an eco-friendly swimwear offering, designed using Econyl®, a breakthrough material gathered from waste found in our oceans such as fishing nets, fabric scraps and industrial plastics.

We ensure a considered experience for the earth from start to finish with our new biodegradable packaging sold with each of our eco-friendly garments.

What kind of support are you offering your retailers?
Seasonal POP, gift for purchase program, share communication on social media etc..

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Roxy and Quiksilver PRo
Surfdome
Justin Becret_2
Screenshot 2019-04-01 at 13.07.51
K2 21/22 Snowboard Boot Preview

K2

WSL TV Fuel TV FRESH@5
FJELL^ Snowboards x Blair Habenicht
The Vans Snow Team in Jackson, Wyoming
#Stayhomeforthis
Vans Shop Riot series is back for its 11th consecutive year.
turn of mind film
Clown Skateboards
Vissla Upcycle contest
Boardriders Billabong
Pierre Rollet portrait  photo©surflogic
DC FW20/21 Women's Outerwear

DC

Vans taps the creative mind of one of Malaysia’s up-and-coming artists for a vibrant new capsule.
YUTO TOTSUKA x DEELUXE
Rumpl blanket
EOG-logo
Protec_Gus Warbington shot by Pete Alport
16x9
Ed Leigh- Arcade Belts
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SIGB
SPY New Launch MARAUDER Damasso Goggle Winter 20-21
Scandalnavians 2 photo by Eric Nylander
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Wave Pool Mag
International Free Ride Film Festival
Vision
Safety Shred Days 2019
Chris Roach
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TSG FW20/21 Goggles

TSG

Sport-Achat Bikexpo Summer Lyon B2B Venue Sports Industry Event
Dakota Servold
Vans Park Pro Tour
Absinthe Films Isle of Snow European Tour
LAs Vegas
Wavegarden Cove Urbnsurf Melbourne Surfing
Banner
s2l11
Deeluxe
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wip

Harrison Roach Creatures of Leisure
Hotzone Opening, Sat 2018, by Monepic
MarketIntelSwiss
Nelly - hardflip Southbank 2014 - photo by Sam Ashley
Illustration by SOURCE
[NITRO] Vamonos teaser
Hotzone.tv Opening Werni Stock and Torstein Horgmo, Hintertux by becknaphoto
MATES Yorkshire header
Trip Roulette- Episode 2
Burton Innsbruck
Much Better Adventures
Slide 2019
VOLCOM GAMBARO Twitch premiere
SIA x Mike West
Skateistan x Be That Girl Foundation
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11 Surf Expo has moved to new hall in the Orange  County convention center
Skate happening 2021
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MarketIntelSwiss
EOG-logo
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DC

DC Lodge
Wetsuit Recycling Program Alaska_MHO_CWN
Worn Wear
Voited S/S 2022 Great Outdoors Preview
Untitled-1
FOals front page
Graystone lessons. Photo Sam Eckersley
Slide Tradeshow SIGB Snowsport Industries of Great Britain 2020 Rare Management Slide Awards Eco Fresh Brand Award