Cobian SS21 Hanging Shoes

Cobian SS21 Hanging Shoes Preview

Brand: Cobian
Interviewee: Marie Azam, Brand Manager Europe

 What are the key trends in this segment for 2021 and what exciting stories can we expect in your 2021 collection?
Cobian continues betting on comfort with trendy details. Squishy top-sole and braided straps for women. Arch support and water-friendly sole for men and for the youngest, we offer the mini version of the adult’s best-selling styles with funky and fresh colours for the kids.

Cobian SS21 Hanging Shoes

How has COVID effected your SS21 sell in plans? (delays/range cancellations carry over…)
As the majority of the brands of the market, the range has been resized and concentrated on best-selling styles and colourways to ensure a strong sell-through and higher margins to our retailers.

What new styles and/or forms can we expect for 2021? What are your main price points? 
From 25,9 to 35,9 in Women, from 25,9 to 49,9 in the Men range and starting at 22,9 for the Kids.

What actions are you taking to bringing out a more sustainable collection?
Cobian is studying how to integrate a more sustainable path but we do not offer any sustainable sandals yet for 2021. However since its beginning, Cobian believes that “every step matters” and supports several foundations around the world such as the FRIENDS OF BETHANY HAMILTON FOUNDATION, SURFERS NOT STREET CHILDREN or SURFING THE NATIONS, integrating surfing and humanitarian work to transform communities.

What about colour palettes and prints? What can we expect here for 2021?
Colours for Men are very commercial with natural tones and the camo print which is always one of our best-sellers.

For women, we can find a larger range of colours, natural colours from “leather-like light brown and beige/pink and nudes being the most liked colours.

Fun and bright colours for the kids, pink and turquoise being the 2 key colours for the girls.

Cobian SS21 Hanging Shoes

Please name your 3 highlight pieces.

SHOREBREAK CAMO – Men

FLOATER 2 in CHOCOLATE – Men

NIAS BOUNCE in PEACH – Women

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Vans Anaheim Factory Pack
ODOR Crunch
WavePoolMag app
London Calling
Header 2022
Surfstitch SOURCE
Still Boardshitless The Circle London
Fuel TV header
DC Stubai Zoo Spring Session
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Paris Surf & Skate Film Festival 2021
Paddle Sports Show 2023
KLLY
Ed Leigh & Matt Barr
DC FW20/21 Men's Outerwear Preview

DC

No Wahala
Db signs @craig__anderson. Photo credit_ @nathan__hensaw
Edouard Delpero C Skins
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Columbia Sportwear Company
Protect Our Winters Campaign
Renato Queiros
Hurley
RIPCURL SS20 Watches
Xavier Simonet
The Pill Base Camp 2022
New 2021 schedule
Vans Three City Tour
POC and MIPS collab on helmet safety
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World Rookie Tour 2022 finals
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RRD

NHM X Finisterre
MarketIntelUK
Body Glove
Call For Innovation
The Mighty Coe
Fallen Europe
Sublimations art exhibition May 2022
Orion remix, Ian Matteoli
K2SNOW_F19_Boards_Base_Marauder

K2

Vans Custom Culture Shoe Design Contest Customisation