Eastpak Lifestyle Backpack Cover

Eastpak SS21 Backpack Preview

Brand: EASTPAK
Interviewee: Domitille Parent, Product Director

What are your main price points for next season?
We still have our 50€ price point for our iconic Padded Pak’r!

We have also expanded our offer at this same price point.

Our Iconic Springer bum bag remains at a 30€ price point

How are you segmenting your backpack collection?
Our collection is segmented in tiers that reflect our account base.

We offer products in a variety of segments, from large online accounts, department & specialist stores, to boutique shops with our higher range items and collabs.

What general trends are you noticing?
Messenger/Bike bags

Reconnecting with Nature

Sustainable stories

What do kids want from their back to school backpacks?
They want a bag that will be reliable, and with which they can express their style.

This is why we at Eastpak offer our key icons in a large variety of colors, materials, and prints.

Eastpak SS21 Backpacks

Eastpak Padded Pak’r

The teardrop shape backpack (Padded Pak’r) has been a schoolyard staple for decades, but it’s important that our consumers find a bag that they can relate to.

How has coronavirus impacted sales expectations in this segment?
Our category was of course greatly impacted by Covid19 – travel bags and backpacks being amongst the top 20 most impacted fashion accessories.

That being said, we are seeing a positive turn as we ramp up towards the important BTS period.

How has COVID effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
We’ve adapted to the world and made new plans accordingly. A few of our SS21 pieces were pushed/carried over into F21.

We’ve of course seen a shift toward online sales and will continue to offer an assortment that is in line with market needs.

What is your collection theme and which stories are you telling to get customers stoked on backpacks?
As mentioned above, the collection takes its inspiration in nature. We have a few key stories including REBUILT TO RESIST, which deconstructs existing backpacks and reassembles them into a new and unique bag.

Eastpak SS21 Backpacks

Eastpak Re-Built to Resist

Other story focuses are linked to ongoing trends, such as the CNNCT collection for the urban professionals, who are commuting in more sustainable ways to get to work.

Lastly, we keep pushing on some cool collab stories in the coming month, to continue to attract a broader base of customers to our products.

What makes this product category important to your brand?
For Eastpak, our bags are our core product category, next to luggage.

How are you serving the needs of retailers as more marketing shifts to digital channels?
The shift to a more digital-focused approach has already been taking place within our brand for a few years. We have been continuously developing and investing in digital channels on all fronts, whether on our own channel eastpak.com, through our digital key accounts, and also in our on/offline retailers for which we cater specific digital content and support to.

Which technical features are you proudest of?
More than ever, Eastpak remains “Built To Resist”. We continue to prove that we are here to last the test of time. We design and develop our products accordingly to use only the necessary materials and to reach the highest level of quality possible.

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VF Corp
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F2

Airblaster
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Boardriders Billabong
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Caption- The Margaret River Pro has been called off due to safety concerns.  Caption- © WSL    Cestari
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Surfdome
Airblaster
Renato Queiros
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GNU

POC
Vans_GirlsSkateIndia_Armanto
Lauridsen Skatepark, IOWA
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DC

WSL CT champions 2021
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Ramzi_Artworks[2897]
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elooa
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Gul

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CMP

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CMP

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TSG

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Deeluxe
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VF Corp
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2021 World rookie snowboard & freeski finals
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(L-R) Ryan Mahoney @ Surftech International Sales, Hayden Cox Shaper @ Haydenshapes, Gi Poudens, Director @ The Nest Distribution, Kokoro Tomatsum, Int. Brand Manager @ Haydenshapes
ISA 2024 SUP event
D45FC06C-79C3-4627-8584-D22C01E66E1F.jpeg
MAMMOUTH24-BACKCOUNTRY-IIKKA-KRUGS-029

DC

Red Paddle x PLC
Josh Gardner's Shoutout Earth
Phelps_Bowl_Bash_20
Pill Base camp 2023
S'Brett
Vans growth target
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International free ride film fest
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K2

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Snow+Rock partner with GB Snowsports
Shops 1st try
FINN
L1 FW20/21 Men's Outerwear Preview

L1

NSP

Bonecrusher by 32
Electric Jack Robinson & William Aliotti
40766760_10155904165464716_7214027503600402432_n

Spy

Lightning Bolt Festival
Outdoor_by_ISPO_Messestand
Hurley
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Portugal Market Insight
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Jacket Required
VF Corp
Multi-brand store in Milan
L1

L1

Down & Out in Switzerland
Ryan Callinan Signs with Ocean and Earth
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On Good Authority_1
In this photo taken on May 21, 2019 shows shoppers at an outlet mall exit a Nike store in Los Angeles. AFP GETTY IMAGES
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DC

New to Surf Expo exhibition
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409A2637

Spg

VF Corp
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Swiss Flag
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K2

Method movie night FB Cover
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wsf
Airwave 2  section perspective 2
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GNU

#StayInStayInspired
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Germany
v.bjornstrom-tur-final-3

Tur

Vissla Upcycle contest
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OP SS21 Skate Hardgoods

OP

Surftown MUC, Munich
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Scandalnavians 2 photo by Eric Nylander
Finisterre Blue Friday 2021
Lee Ann Curren TRANSLATE World Premiere
DSCF9031
Benny Urban's DIY Snowboard park
Out of Step ltd
Internet Fusion
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Hike With Board + Clicker system. Mt. Hood with OMalley
1 Performance Days in Munich, October 2023
Slice'n'Dice Volume 5
From left: D/CAL co-founders Ryan Maconochie, Jared Prindle, Tony Hawk and Adam Wilson with Katherine Huber, director of client services, atop the Guardian Building in downtown Detroit, where they have an office for their new agency.
Victoria Vergara, by studio_255 x kevinMETALLIER
The Wave London
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C-Skins x Surf Supplier Uruguay
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Line Josh
119 DEVICE
Image (21)
Sport Achat 2022
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686

686

Carissa Moore -4980-RoxyProFrance17Poullenot
Outdoor_by_ISPO_Messestand
Kingdom for a Cooler
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Hotzone.tv Opening Werni Stock and Torstein Horgmo, Hintertux by becknaphoto
The Wave Bristol Render
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Prism Skate Co Dump
160 attendees for B4BC
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230816_ASWC_THEHAGUE_SE_755_3735

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Nike logo BSS
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Debut Surf School
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gogglesoc selects 138 Alternatives as European Communication & Marketing Partner
Polo Tornado and Vale Ducourtil came all the way from France
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Xala Founding Partner Rocardo speaking
IMAGE 1
©FelixGaensicke_BINSURFEN_5
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M09A9815
OliGagnon-whistler-hannah_beaman-6
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Elevated SurfCraft x Good Question Supplies
EXTREME
Philippe Gouzes Awayco
All-In Salty Belt.
NSP Brand Preview

NSP

Head's Futureheads Team Aiden Bosc
Red Bull Spect Eyewear
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POC

KLLY
Rip Curl
Portugal Market Insight
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HLC x Jart Iban Iraola
ispo-logo 2
Screenshot 2024-02-08 at 19.39.24

Yes

TSG 2022/23 Snow Helmets Preview

TSG

Blue Tomato logo
QKLS Ruka Finland 2020
ACOSTA_2018_VPSMALMO_FINALS_MensPodium
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Tahe Factory SUP credit Emmanuel Berthier
International Board Shop Day
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Collin Provost’s Emerica Shoe
Patrick & Savador Stilwell - Photo by Fernando Sousa
Brandwave event
Sergi Pérez
Roy Turner, Surf expo
Nathan Florence x FCS
RoyTurner, Surf Expo
Alright, Ok Vans Signature Team Rider Elijah Berle
PICTURE
Where Land Ends
ELEMENT BARCELONA featuring the FREDITANO PROJECT
VR1226_C2BKBK_LIFESTYLE

Gul

#VansTriple
unnamed
WSL Surf Ranch
MarketIntelSwiss
Feature image
Mothership 1-1-4
686 FW20/21 Women's Outerwear

686

GLOBE
Pax HD © Nicolas Jacquemin_0344
Vans Park Series header
RipCurlXSonOfCobra12_Errenteria_1018_KevinMetallier
image004
BIC's SS20 SUPs

BIC

Market Intel Germany
Volcom ABG
Yow action

Yow

Directors and members of the Jury of the 16th edition of the International Surf Film Festival Anglet, with Bruno Delaye, the Festival Organiser.
EssilorLuxottica
Finsout
Photo credit Otter Surfboards, Mat Arney
SP 21/22 Snowboard Bindings Preview

SP

Screenshot 2024-11-30 at 14.55.20
Surf Park Summit 2022
'Black Out' Friday Paris Truck Co
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DSC01850
16x9 heart supply
FW FW20/21 Women's Outerwear

FW

Elooa
logo JD Sports
Quiksilver Young Guns 2019
Lyndsay McLaren. Photo James Sweet
PADDLEexpo 2019
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Vans taps the creative mind of one of Malaysia’s up-and-coming artists for a vibrant new capsule.
TTRG Cycle safari
Mukune
LSFF Full house header
JACK_FOSTER_SATURDAY-02900
Market Intel Germany
Freeride World Tour 2020 FWT20 Calendar Dates Snowboarding Competition
EPIC balance boards header
Mark Held, EOG President, addressing delegates at EOS
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Sector 9 Adrian
Dragon Fall 2018
KINC for howies
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unnamed (1)
Bataleon 20 year
London Calling
VF Corp
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R.V. There Yet by Nitro
Vans Foot The Bill
New Deal Skateboards
SPY+ FW20/21 Goggles

Spy

Olympic Surf 2024 Pictogram
Sessions Announces Addition Of Snowboarder Ethan Morgan To the Team
Cast and Carve_©Andrew_Miller-5
SIA
National Snow Show 2021
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EUROSIMA’s General Assembly
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DB

PLOUGERNEAU MANERA 2021_Credit_Matt Georges
dragon glasses
FW Apparel x B Corp
SOURCE Snowboard Industry COVID 1
WeAreOnePeople, Biarritz
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MUB

MarketIntelFrance
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POC

Matthijs Visch, credit Eva Roefs
bunker
sympatex_Kim Scholze
Portugal Market Insight
Rumpl blanket
Commissioner Kieren Perrow
MarketIntelAustria
Marcus Kleveland, Aspen Electric Mathis
C-Skins x Surf Pistols
Boards at Colors of Surfing's concept shop
686 SS21 Great Outdoors Preview

686

SAXX
eS FW2021 Skate Footwear Preview

és

Devun Walsh. Photo- Scott Serfas
Captain Fin Europe
Justin Henry x Vans
Market Intel- Swedish Flag
SIGB
next summer tradeshow
Rock A Rail
Javier Carrera. Hurley EMEA CEO BoardSport SOURCE Big Wig 101
Russell Winfield x Mizu
Gramicci x Wisdom & Effort
L1008428Tony Hawk Signature Line
One the cover: Amplid Founder Peter Bauer. Photo by Manue
TSG SS20 Wakeboard Hard Goods

TSG

SIA logo
FilmoreJacket

L1

Aleck header  Nunchucks c. Armanino
Hotzone Opening
The Red Bull Roller Coaster
cfb6f67a-e71f-4257-896a-9b2bee6e5054
Pierre Rollet portrait  photo©surflogic
Cracow DIY Adventure
AnttiAutti-KotaCollectivePhoto-4899
Screenshot 2019-07-09 at 21.27.26
2019_Brand_RowleyVs_Sturt_5050Grind_Scan
2023_YesXNOWXLobster_Founders_LimoProduct_jakepollock

Yes

Onsnow Winter Pro
PallyHi_Udo_Heyder_Peter-Bauer_Johannes-Ritter(left-to-right)
SIC 2023 Foiling Preview  4

SIC

Slide x Outdoor Trade Show [Winter]
LAs Vegas
ABC Analysis
ISPO Award OutDoor Edition - New quality seal for outdoor products
Photo @visitportugal
Will and Becca at Spark R&D new warehouse
Christoffer Granbom web series
JBP Millican lifestyle (re-home bag)
Triple 8 helmets header
Dakota Servold
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Crossing the grain Arbor 25
DC FW22 Skate Footwear Preview

DC

SI8_4371-2

SIC

Tim Latte x Manera, credit Max Riton
Founders Brian Singer and Doug Warbrick CREDIT Rip Curl
Screenshot 2024-01-11 at 18.04.59
sustainability dialogues- Melody Sky
cbdmd
The Sea To Me stories
Wave Bristol
logo JD Sports
Ed Leigh- Arcade Belts
DC FIGHT CLUB - STUBAI 2019
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ABS 2022/23 Snow Safety Preview

ABS

Skateboarding Presents Brighton Zeuner
Nate Vernia with Clayer
686 crew shred. Victori Daviet, Brent Sandor, Pacome Allouis, Gigi Ruf and Stephane Grenet
EarLabs Conner Coffin
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Market Intel Germany
image1
686 FW20/21 Men's Outerwear Preview

686

K2 21/22 Snowboard Bindings Preview

K2

Volcom Surf Happening Poster
Dustin_Varga_Split_Kempar
Sticky+Bumps+Sex+Wax+Timeline
Sven Thorgren Spektrum Sponsorship Sweden Snowboarding
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'All the Best' Coffin Design Jacket
VF Corp
Finsout-tool-Surf-Shop-Blue 1
Joost Grootswagers Volcom big wig
SPY+ 2022 Sunglasses Preview

Spy

DSC_7815

wip

Bliz x EssilorLuxottica
Snowboarding Celebration
S119_F2Y_OrganicCotton_1
PSSFF 2022 logo
Screenshot 2023-07-10 at 08.33.57

STX

MarketIntelFrance
tatonka recco
GiGi slashing (L) Photo James North. (R) Photo by Theo Acworth.
DC__0001_WOMENS PANORAMIC JACKET DC-090618-WI20_Transitors_GIFs_BTY_4598

DC

MED_TOUR_MANERA23_00679_MattGEORGES
Scribble Together
EssilorLuxottica
Reef Logo SOURCE
Skateistan Back on Board
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EUROSIMA SURF CONFRENCE
Wavegarden-Korea-Project-image_B-900x0
Josh Reid and Paul Maravet from Rome
TIPHANIE PERROTIN 2022 winner
MarketIntelFrance
sisstr
Mark Held, EOG President, addressing delegates at EOS
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NSP 2021 Wing Foiling Preview

NSP

Metallica
Absolute-Snow_SquareLogo
RAD Season x Fuel TV
Cabianca-9
Issue 91 Social Media preview
New Deal Skateboards
Golden Ride mag Crowdfunding
gog

Gog

SIC-SUP

SIC

Element Perspective Polaroid
ALSBW_Poster_1080x1080-iTunes
RVCA
SFT_Keyvisual2400
HF 30th Anniversary
Germany-764x450
Team trip up Tahoe Levi_Sleds
NSP 2023 SUP Preview

NSP

Xavier Simonet
Northwave Drake Coronavirus report
Tours shop
In the shade test; Amplid
EQ 2022 Suncreams Preview

EQ

Betterpark Hintertux
HLC acquires AEND
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Curator Vol II Cover
PrimaLoft PURE logo
Surfpoel 01
Angry Rodja
Audi9s
Boardriders Billabong
brandwave
Loaded Boards & Orangatang wheels
NITRO Presents Truly Offline
Untitled-1
Alaïa Bay wavegarden
75 Showroom floors up stairs and Atrium
Wiseman, K2 'Big Band'
Multi-digi-device-BSS.jpg 102
Fat Tony's True Conversations
ISA World Junior Surfing 2022
Messe Munchen Locations
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RED BULL AIRBORNE FRANCE PREPARES FOR COLLISION OF AERIAL INNOVATORS
Nicolas Foulet, Boardriders President EMEA
Black Diamond 21/22 Women's Outerwear Preview
FW Apparel 21/22 Women’s Outerwear Preview

FW

Niklas-Mattsson-Handplant-Kläppen
Market Intel Germany
8
Store_Tokyo_2024_3
Vans Park Pro Tour
Shops 1st try cancelled
100A4936
Euro GromSearch
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DC
Dupraz Happy Banked Slalom
Clare Probyn
Rip Curl x WSL finals
VF Corp
SPY New Launch MARAUDER Damasso Goggle Winter 20-21
Winter Beijing 2022
Ali Kenney
SAXX Plastic Bank Collection
A New Earth Project x Atlantic Packaging
1537542524_8648_01-Ben-Garcia-flip-Credit_photo_David_Manaud
Glasert_ENDORFINS_header
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SOURCE Snowboard Industry COVID 1
:QUIKSILVER, ROXY and DC SHOES go to Direct / Agency distribution in Finland
DC Spanish week
AtomicTimMetcalfFinlayMickel
Longboard Classic 2022
Karma Skateboards logo
SLS men's finals Kelvin Hoeffler c shigeophoto
epokhe eyewear
HORIZONTAL_WINDDRIVEN

wip

California Gold Surf auction
2020 athlete lineup
Lightning Bolt x Gerry Lopez
Curator Vol II Cover
RECCO SAR
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From Day One Spark R&D
POC and MIPS collab on helmet safety
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Oxbow header
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Island_Snowboards
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The Vans Joel Tudor Duct Tape Invitational
Issue 98 Template
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Slide x Outdoor Trade Show [Winter]
Quik Roxy
TAN18_Day5_Action SNB_Terje Haakonsen_KPolzer_75_HR
header_Costaboard Team, Santa Cruz
Tony Alva story
11 Surf Expo has moved to new hall in the Orange  County convention center
DanMullins-3257_RGB
Fallen S/S 2022 Skate Footwear Preview
WOOLF MERINO signs Alek Østreng
ISPO Munich logo
L1 21/22 Women's Outerwear Preview

L1

Pierre Rollet @Nazaré photo ©rafael Riancho
CJ Nelson Thunderbolt
Northwave booth
Tahe Outdoors France
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Betterpark Hintertux
Grosso Forever
Julian Lewis x etnies
Glassing Portugal Saxon Looker Surfboards
Surf Ranch Pro 2018 winner Gabriel Medina. Photo HMT
SOURCE Hurley boys
Simple Shoes
92 © TLB Simon Evans
Marseille Red Bull Bowl Rippers 2019
NSP 2005_HighQuality-155

NSP

Protect Our Winters Campaign
Slice n Dice vol 6
Snowboard commu ity fund nitro
Issue 94 Social Media preview  copy
GB_EAMES_header
Softgoods VP Martjin Linden
Ludo w Clown Single Board
MarketIntelUK
Tom Curren's Free Scrubber
outdoor by ispo
dewerstone B Corp certified header
UK
EssilorLuxottica
[108] Cobra’s senior team including legendary shaper Kym Thompson (captioned)
Braiden Maither x Manera
The press, one of the Lab's custom machines - Credit_ MVD Media
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Volcom, Arthur Longo©DavidTchag
Stuben-Longboard-Classic-2
Jeff Kendall Former Skateboarder NHS Vice President Promoted Chief Marketing Officer President
MarketIntel AUT
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Goggles for Docs
Screen Shot 2018-11-06 at 08.56.41
Snow and Rock Snowboard Buyer, Sam Clark. Photo James North
EOG General Secretary Arne Strate opens the Outdoor Industry Breakfast at ISPO Munich 2020
Free surfers warm up before the launch of the Rip Curl Pro Anglet 2021. Credit_WSL_Masurel
Danny Way Frame
Blue Tomato, Konstanz
Abor x Pat Moore
cbdMD jaws big wave challenge
2021 Championship Tour Update
Announcing the Slowtide Creative Canvas Art Contest
K47A6982
Peak Brand Collective logo
16x9 surfari
Rory Atton, dewerstone founder
Cobra Prepeg Compression Mould
Hintertux Park Opening 2022
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Honey by Vans
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Fallen Europe
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TSG

Sport-Achat Bikexpo Summer Lyon B2B Venue Sports Industry Event
تنزيل

TSG

NUURA 1600x900
Etienne Pinon + Alexis-Maillet. RVCA
X Games fan experience app
TSG 21/22 Goggles Preview

TSG

Black Diamond 21/22 Men's Outerwear Preview
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ION

Sen No Sen
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Landscape
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GLOBE
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