Quiksilver SS21 Boardshorts

Quiksilver SS21 Boardshorts Preview

Brand : Quiksilver
Interviewee : Tom Purbrick, Global Design Director

Saleswise, how are the technical boardshorts doing compared to the walkshorts and beachshorts?
Tech boardshorts are still performing well in general, our top tier boardshort has performed up vs last year. Beach shorts  (our accessible price pointed short with pockets) are trending down to the benefits of volleys which has been and still is a fast growing category for us.  The result of the trend on draw cord shorts in the broader industry.

How has Covid affected your SS21 sell in plans ? (delays/range cancellations/carry over…) 
What a shame Covid is for everyone in the industry and the world.  The main thing we have done is move some styles to later in the seasons.  We have not cancelled ranges, the odd style here and there but as we suggest mainly just moving things to later on so we were sure we came to market with good product as one of the affects.

Quiksilver SS21 Boardshorts

Highlite Arch

What’s hot, what’s not (anymore) for summer 2021?  (influences/silhouettes) 
Our amphibians designed for in and out of the water continue to be franchised. We see strong consumer response to and particularly feedback from our riders here is really positive.  I guess what is really hot for us is how we come to market with three distinct performance fabrics:

Highlite – our top tier fabric

Surfsilk – a new fabric that is 2nd price point down, it has a unique property durable on the outside and soft against the skin on the inside.

Hemp stretch – this fabric fuses plant fiber from hemp with recycled plastic for a comfortable four way stretch

Lastly our hot item for late summer from the Quiksilver volts is the Echo Beach arch featuring the checkerboard side panel we will showcase in some OG iconic colours.

Quiksilver SS21 Boardshorts

Sizing: boardshorts lengths are going up and down. Do you offer several out seam lengths? 
Yes we cater for the varying consumer trends we see in the different regions and therefore range from 16-19 inch lengths

What is the sweet spot for boardshorts as far as price points are concerned? 
Its that 70€ number for us.

What colors/patterns will drive the SS21 season?
For SS21 we have 2 distinctive themes for color and print, the first is more vibrant colorful theme called Mystic Sessions, the key print is a vivid floral print inspired by good times. The second is a more earthy authentic surf story, called “Endless trip”. Inspired by missions south of the boarder, desert point breaks and campfire nights.

Polyblends or natural fabrics: what’s your take for SS21? 
Best of both worlds as reflected by the 3 fabrics we’re bringing to market.

Do you have an eco initiative associated to your boardshorts offer (manufacturing, education programs…)? 
For ss21 the complete range of boardshorts will be recycled, something we are very proud of as pioneers in looking at recyclable materials.  We are on the cusp of having used the equivalent of 250M water bottles that otherwise would have found their way into landfill. In addition to that all our Highline (performance) boardshorts feature a new plant-based hydrophobic treatment which is completely PFC free and is USDA bio certified.

Please describe your 3 hottest products retailers should carry. 

  • Highlite Arch boardshort
  • Echo Beach Checkerboard Arch (min four colors)
  • Scallop Volley made from old fishing buoys collected from the ocean

 

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Wheels & Waves 2021 cancelled
Supreme
Longboard Classic 2022
Columbia Sportwear Company
Euro GromSearch
Mike Michael Akira West Westwell 686 Westlife distribution belts digital
SHOPS 1st TRY 2020 Alpbach Alpbachtal Snowboarding Equipment Retailers Registration
SIC SS20 SUPs

SIC

BIC sport
Cabianca-9
Adaptive Surf Open 2021, the wave
Type 2 live
@glennleerobinson Aquaglide Kush SUP Yosemite
TSG SS21 Skate Helmets & Protection Preview

TSG

Kevin Casillo - Sr. Global Marketing Manager, Surf & Snow. Photo HMT.
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Boris Mouton_Credit_ Theo Acworth
SIC-SUP

SIC

Episode 2 The Street Cab
Allen Losi Go Fund Me
COVID Update
Les Arcs says no to Brexit_Simon Beck photo
International Report on Snow & Mountain Tourism report 2022
On the cover: On the cover Frode Goa Photographer, Atle Dahl
The GKA awards presented by Lewis Crathern and Jo Ciastula
Grilo. Photo by Sani Alibabic
Otter Surfboards/ Finisterre
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Moonchild Pride
ISA 2024 SUP event
ArborCollective_SnowboardManagers
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Worn Wear
Endeavor Sandbox
POST COVID-19 LANDSCAPE
LSFF Full house header
VF Corp
Photo @visitportugal
16x9 surfari
Stone Locals film
Dillon OJO
Sourc evoer
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NSP

GUL1

Gul

RECCO Be searchable
1 Surf Expo is held at the Orange County convention center in Orlando
National Snow Show 2021
Olympic surf gold winner
Arbors/ Open Ocean Sports GmbH / German sales agency Okey Dokey Distribution
Nitro Team
sustainability dialogues- Melody Sky
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MarketIntelAustria
Vans Duct Tape Invitational And Festival
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Wheels and Fins 2019 Cancelled Financial Constraints