MDS: Bags Dedicated To The Outdoors

MDS pride themselves in their use of premium materials and top of the range manufacturing to provide quality and style within all their waterproof bag solutions. Brecq Benoit, Brand Manager, talked to SOURCE about the company and what sets them apart from their competitors.

Please give an overview on how and why MDS began?
MDS use only the best quality materials and technologies available on the market to produce a unique range of 100% waterproof bags and accessories. Design, quality and durability are the main focus of the MDS brand, to create products that fit all your needs.

Who’s on the management team and what are their backgrounds?
The MDS management team are dedicated to the outdoors and travel. In our different sports and activities, we constantly come in to contact with water, so we have the need to protect our equipment in different ways. In the past, we have used various waterproofing solutions but decided to create the best range of bags and accessories to transport and store our gear without any risk of damage from water and rain.

What sets you apart from your competitors?
Having a product that is 100% waterproof is our main focus. When you look for a waterproof bag, you need the best materials. At MDS we use only the best materials and technologies to achieve total impermeability.

High frequency welded seams
Roll top sealing system
210T Polyester PVC Coating
Tough PVC Tarpaulin 500

Why should retailers sell your brand?
Quality/price ratio is the main reason why retailers need to choose MDS. MDS offers a solid range with the best products in each category: backpacks, tubes, pouches, duffel bags, bum bags and phone cases, all available in different colours. The brand offers solid sales figures and a good margin for shops.

Could you tell us about the way in which you use the finest quality materials in your products?
As I explained before, quality is our main focus – we take time to choose the best materials available on the market to produce our range. We test all of our products around the world, year round, in our respective sports and activities, in order to improve them using the feedback we collate from our team and clients’ experiences. For example, in our backpack, we developed a removable neoprene pocket to protect our computers.

What do you see for the future of your company?
We will still be working closely with our retailers and end users to maintain quality and to improve our range. We know that the success of our company is linked to our retailers and clients, we are constantly expanding our range to meet the demands of our customers.

How do you support athletes and boardsports?
At MDS we support surfers, bodyboarders, snowboarders and travellers. We work with them to adapt our products to their needs. We also support the French federation of surfing and offer backpacks to all French surf instructors.

Where can we check out your products?
MDS is a division in the Madness surfing Brand. You can find all our products on our website, Youtube, Facebook and Instagram.

Which territories are your best performing and where do you see the biggest potential for growth?
Our main territories are France and Spain, but we are growing in the UK and Germany too. Our sales force is well represented in France where the MDS brand is based but we see a big potential to export into the rest of Europe using waterproof bags in sport and outdoor activities.

Which product categories do you see MDS moving into in the future?
Our best sales are in backpacks. At MDS our backpacks are made for exploration and in our 2018 collection, we have two different models, the 20L & 30L. In the future, we will improve our backpack range in terms of volume, options and colourways. We’re currently looking into different categories for waterproof bags, potentially bike accessories.

Are you going deep with any big internet retailers?
At MDS we work closely with different retailers but we focus on real retail stores. Some of them also have online stores, so you can find our product in bricks and mortar retail stores but also online.

Why was the bag category the right category for MDS to move into?
At MDS we are all action sports and outdoor lovers. We all need to store our stuff while practising our activities, so that’s why we decide to focus on waterproof bags and to develop a dedicated range for all our needs.

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Reigning World Champions Carissa Moore (HAW) and Italo Ferreira (BRA), winners of the Rip Curl Newcastle Cup pres. by Corona. Credit @WSL_Dunbar

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Kevin Casillo - Sr. Global Marketing Manager, Surf & Snow. Photo HMT.

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Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney

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The men's 2021 season fronted by World Champ Italo Ferreira is set to kick off December 8th with the Billabong Pipe Masters presented by Hydro Flask. Photo credit WSL KELLY CESTARI

1 Performance Days in Munich, October 2023

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Snowboarding Makes Me Happy cover header

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Portuguese Deeply Team Rider Vasco Ribeiro at the 2018 Pro Anglet

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Evoc

New Balance

Tim Humphreys, Nidecker at Crans Montana. Credit Ed Blomfield

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Adelio wetsuits x Good Question Supplies

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Stance's Randy Sheckler - Director of Product Education

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Patagonias recently updated mission statement, as things are getting critical now

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The Quiksilver and ROXY Pro France comes back in 2021 as a Challenger Series event. Credit_WSL_Poullenot

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Graystone skateboard coach Gabriel Njie. Photo: @eckersphoto

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Stranda

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3 It's been a while since we've seen the Hintertux Glacier in such glory in the beginning of October

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8 Mervin's UK powerhouse, Lauren Lidford and Freeze Pro Shop (Edinburgh)'s Surf Buyer, Mark

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TSG x Markus Keller by Markus Rohrbacher

SCOTT HARGREAVES JOINS WORLD SURF LEAGUE (WSL) AS COMMERCIAL DIRECTOR

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Nitro Snowboards has joined the European Outdoor Group

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French (speaking) SOURCE cover hall of fame. Pacome Allouis, Thierry Kunz and Etienne Pinon. But who wore it best?

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Grant 'Twiggy' Baker (ZAF), two-time Big Wave Tour Champion, at the 2018/2019 Jaws Challenge at Pe'ahi, Maui, Hawaii.

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Gara FW20/21 Splitboard Hardgoods Preview

Gara Split

Sooruz co-founders MATTHIEU-BARAT-&-YANN-DALIBOT

Pyua

NSP

Flow

DB Longboards

Bollé

100%

NCHE

Hurley

wip

Borealis

Osiris

Quiksilver_233_Solar_EQYEY03207-KYH0_BenPotier_2

Quicksilver

Horsefeathers

Wave Hawaii

Stance

Electric Jack Robinson & William Aliotti

Red Bull paris conquest, credit Pierre-Antoine Lalaude_ @pal_photo

Flow

JONES

Thrudark

Black Diamond

Globe

Stewart Surfboards

Bern

Stance

Cabrinha

Oakley

Mammut

Mistral

Rossignol

Backcountry Access

Island Tribe

Skateistan students skate the park in Bamyan for the first time

All Essentials

The partnership uplifts the importance of rallying around community and youth, fostering a kinder world and equality for all

Suenyo

Vans

Picture Organic Clothing

Von Zipper

Cobian

Rossignol

GLTZN

C-Skins

Horsefeathers

SETT Surf

Takuma

Red Paddle Co

Telos

Lib Tech

Smith

Ride Engine

Goodboards

és

L1 Premium Goods New Winter Collection 2019 2020 20K Standard Snowboarding

Rojo

Sen no Sen

David Pitschi joins YES. : NOW : Nidecker group

Rossignol

Head

Bright-Tradeshow’s-Official-Opening-Party-–-Berlin

Indiana

Landyachtz header, photo credit Jacob Lambert

Mammut

Burton

CLWR

Fanatic

Plenty Humanwear

ORTOVOX

Picture Organic Clothing

Capita

Rossignol

Oakley

Bollé

Photo credit Julien « BINCH » Binet https- www.instagram.com accounts login ?hl=fr&next=%2Fjulienbinchbinet%2F&source=follow

Spektrum

Cotopaxi

Horsefeathers

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Hydro Flask

RED BULL AIRBORNE FRANCE PREPARES FOR COLLISION OF AERIAL INNOVATORS

I-Sea

Globe

Alder

Saxx

Spy

ROAM

Jobe Watersports

Vision

Oakley

Flux

Smartwool

Dakine

Templeton

Jet Pilot

Volcom

TSG

Vertical Unit

Head

Voited

SP

CHPO

Rossignol

TCSS

West Wetsuits

Island Tribe

Kavu

RED EQUIPMENT

[108] Cobra’s senior team including legendary shaper Kym Thompson (captioned)

Rome

Nidecker

Stinky Socks

Craghoppers

Aztron

Stewart Surfboards

Vimana

ENFUSE

Hurley

Spinera

FW

Dragon

Element

Quiksilver & Roxy

Gul

DC

wip

Pro-Tec

Levitaz

Globe

Gorilla

JONES

Smith Optics

Simon Anderson

Head

Evoc

FoamLife

Loubsol

STARBOARD

Nitro

Black Diamond

XION

Kona

HERO YACHT WALKING ON 2018_07_16_RED-PADDLE-PLYMUOTH_1604

JONES

EOG General Secretary Arne Strate opens the Outdoor Industry Breakfast at ISPO Munich 2020

Vans Duct Tape Invitational And Festival

Barts

Etnies

Iriedaily

Giro

Tur

Saxx

Drake

Oxbow

SP Bindings

Mistral

Arbor

Gladiator Paddleboards

Jobe

Homeboy

Rome

Many Mornings

Rad Air

Nitro

TSG

Picture S/S 2022 Lifestyle Backpacks Preview

Picture Organic Clothing

Gotcha

Iriedaily

Telos

S1 Lifer Skateboard Helmet Peter Hewitt Invert

S1 Helmets

Mystic

Nitro

Ensis

IPD

Aquamarina

Protest

FW

Landyachtz

How to XV Manage Sluff Xavier De Le Rue Third Season YouTube

Dakine

Wave Hawaii

Indiana

Derek O’Neill and legendary Australian surfer shaper Wayne Lynch at the Vissla Sydney Surf Pro in Manly Beach Australia

Rayne

Homeboy

Oakley

Maui and Sons

Horsefeathers

Picture Organic Clothing

Slingshot

G3 Split

Chrome

The Foam Life

LOST

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Dakine

Capita

Jet Pilot

Stance

Indiana

Amplid

Snow Camp recieves award from HRH Princess Royal

Brandit

QS_2019_S1_Product_rider_Bali_Heywood_L1004297

Quiksilver & Roxy

Reef

Sandbanks

Hossegor's expansive beaches. Photo David Tchag

Lightning Bolt

Black Diamond

Quicksilver

SPY New Launch MARAUDER Damasso Goggle Winter 20-21

RipCurlXSonOfCobra12_Errenteria_1018_KevinMetallier

Element

Picture

Hilx

Wave Hawaii

Freestyle

Elliot Brown Watches

Norden

Borealis

NSP

Ryan climbs the West Ridge of Denali on a 2013 Alaska expedition. Photo - Max Lowe

Rip Curl announces Global Deal with ADCL

JONES

Endeavor Snowboard

Typhoon

Klean Kanteen

Oxbow

Dragon

Vans

Head

Wallien

Liquid Force

Rossignol

Dirty Dog

Nitro

Airboard

Dragon

Spark R&D

Gerry Lopez

Circa

Helinox

686

Vallon

Evoc

Airush

Town & Country Surf Designs

Noah Peterson IndyIntoWall, Quebec O'Malley

ROXY

Saint Jacques

WhatsApp Image 2025-08-25 à 12.58.31_861a9d77

Shapers Club

Jucker Hawaii

Sunova

Nidecker

Red Paddle Co

Thirtytwo

Pret

wip

Rome

ROXY

O'Neil

JJ-Camps-Group-(c)-Samuel-McMahon-2017-1

The epic lesft of North Narrabeen will welcome the world's best surfers for the second stop of the upcoming Australian leg of the WSL Championship Tour.

Sandbox

Rome

és

Now

Circa

O'Neill Swimwear

Never Summer

Smith

Smith

ORTOVOX

Picture

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Swox

FW Apparel 21/22 Women’s Outerwear Preview

FW

Himaya

Indiana

Head

Flux Bindings

Neilpryde

Sportscape Group Sebastien Rohart (L) & Adam Pikett (R)

L1

Bonfire

Aphex

L1

Shark

Lib Tech

Homeboy

Burton

Flojos

Borealis

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Miller Division

Helinox

YukaFujimori_C26JPNShoot_TeineJPN_KentaroMatsuda_3659

Anon

Giro

Salomon

FW 2022/23 Womens Snow Outerwear Preview

FW

O'Neill Wetsuits

Zeal Optics

Kemper

SnoKart

Gladiator Paddleboards

Nitro

ROXY

THUNDERBOLT

Curfboard

Flaxta

JONES

Indiana

SHRED

Indiana

RIPNDIP

Jucker Hawaii

ROXY

Arbor

Pyzel

FW Apparel

We Are Feel Good Inc.

Ripcurl

Fjell

Madrid

Rhythm

Pyzel

Osiris

Flux

Havaianas

Surf for Tomorrow, episode 7, It's more than surf

Vans

Karokoram

Protec

VonZipper Sunglasses

Firewire

Gotcha

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